The holiday season is the busiest time of the year, and with more than $1 trillion in expected holiday spending for the 2024 season, according to Forbes, the competition for consumer attention is fierce. For beauty brands, it’s crucial to start holiday marketing efforts, well, yesterday, to ensure visibility in the crowded marketplace. Waiting until the last minute could leave your brand lost in the sauce.
So, how can beauty brands break through the holiday noise in 2024? Let’s dive into some key marketing strategies.
1. Ready! Set! Market!
The earlier you start, the better your chances. While consumers are busy researching gifts, stylists are prepping for their busiest season behind the chair. Now is the time to get your products in front of them so they can recommend your brand to clients or refresh their toolkit with your latest innovations. Consistency is key—frequent, well-timed messaging across social media, email, and industry channels will keep your brand top of mind as stylists gear up for the holiday rush.
2. Everything. Everywhere. All At Once.
To reach stylists, your brand needs to be where they are: educational platforms, industry events, trade publications, and social spaces where they engage with the latest trends and techniques. Unlike general consumers, stylists aren’t looking for gift ideas—they’re seeking tools, products, and inspiration to elevate their services during the holidays. A well-rounded approach that includes professional social media channels, targeted email campaigns, and partnerships with salon education platforms can help you connect with stylists when they’re most engaged.
3. Influencers To The Rescue
For beauty brands, partnering with industry influencers and top-tier stylists to recommend your products can give you credibility within the stylist community. User-generated content (UGC) from trusted pros can show other stylists how your products perform in a real-world salon setting. Stylists trust recommendations from their peers, and featuring your products in this space will build authority and trust as they stock up for the busy season.
4. Easy Peasy, Holiday Squeezy
The more seamless you make the shopping experience, the better. Ensure your website, social media, and ads are all optimized for mobile shopping, and consider offering last-minute deals or easy gift guides to help consumers make quick decisions.
At The Tease, we specialize in helping beauty brands craft marketing strategies that truly resonate during every holiday. We know the season is hectic, but with the right approach, your brand can cut through the noise and stand out in the crowd. Whether you’re aiming to spark conversations or drive sales, we’ve got the tools to help you shine. We’re here to make this holiday season your brand’s brightest yet!
