In America, beauty supplements are everywhere, but how many actually work? And how often do we really know the ingredients of what we’re putting into our bodies every day?
That’s where Olivia Boyd-Smith comes in. With her brand, Par Olive, she’s not just offering another beauty supplement—she’s setting a new standard. Combining Australia’s strict regulatory practices with a commitment to transparency, Par Olive ensures you know exactly what’s in every product and why it works.
Boyd-Smith grew up around cosmetic medicine, spending time with patients post-treatment, but didn’t always see herself in the beauty industry. Living in Australia’s harsh sun, she understood the importance of skin health, though it took time to realize how these experiences would shape Par Olive.
As Boyd-Smith ventured into the beauty space, she quickly noticed a significant gap in the market. While beauty supplements were becoming increasingly popular, few were truly transparent about their ingredients and sourcing, leaving customers in the dark about what they were putting into their bodies.
To fill this gap, Boyd-Smith launched Par Olive with a fresh perspective, introducing a “cosmeceutical approach to ingestible beauty” that combines skincare and wellness to nourish your skin from the inside out.
“I really see Par Olive as a cosmeceutical approach to ingestible beauty. So, the same way that you are using all of these incredible actives on your skin topically, we really are building an Australian ingestible beauty brand that’s really pioneering in the space, to really have that approach from an ingestible beauty standpoint”.
With a 70% repurchase rate in Australia – well above the industry average – it’s clear that customers not only trust Par Olive, they’re seeing real results and coming back for more.
As the beauty industry continues to evolve, Par Olive is paving the way for a new era of responsible beauty supplements. With a focus on sustainability, ethical sourcing, and transparency, Boyd-Smith’s brand is setting a benchmark in the industry.
For aspiring entrepreneurs out there, Boyd-Smith’s advice is straightforward: “Just do it.” She believes your 20s and 30s are the best time to take risks, without the weight of too many responsibilities.
Tune in to this episode of Volume Up by The Tease to hear Boyd-Smith break down the story behind Par Olive, the products, and her commitment to transparency with ingredients—straight from a powerhouse entrepreneur herself.
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