Not every haircare brand can say that they found ultimate success on QVC, but from the first day of WEN‘s launch, this line has been known for its expansive results on the platform and unique approach to cleansing. With his innovative hair care strategy, Chaz Dean, the renowned hairstylist and founder of WEN, has become a leading figure in the beauty industry.
It is not every day that a passion for photography leads to a groundbreaking career in hair care, but that’s exactly what happened with Dean. Driven by a desire to have full creative control during his photoshoots, he pursued hairstyling, enrolling in cosmetology school fresh out of high school.
His innovative and entrepreneurial mindset allowed him to identify gaps in the marketplace, own his own studio, and eventually launch WEN.
Valuing clean products and a holistic approach to life, Dean aimed to integrate these principles into everyday hair care, ensuring that people could use high-quality, natural products as part of their daily routine. Before WEN, the concept of a cleansing conditioner was unprecedented and unconventional, revolutionizing the marketplace.
“It’s cleansing and conditioning at the same time, so I’m like ‘cleansing conditioner, cleansing conditioner’ yeah, that sounds good”. There was no category; I had to make it up. There was no such thing. There was shampoo, conditioner, deep conditioner, leave-in conditioner – no cleansing conditioners”.
Dean emphasizes the importance of creating an inclusive product line for all hair types and textures. Regarding textured hair, he states, “I was never afraid of it, I always embraced it, I didn’t let it intimidate me”.
With hair as luscious as his, we were all eager to know his haircare and lifestyle secrets. Dean addresses these questions and more in this week’s episode.
Want to hear more about Dean’s process of developing the WEN brand, including how he came up with the name “WEN”, and the journey of expanding it into extensive and thriving product lines? Head to your favorite podcast platform for the full episode!
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
