Vegamour’s leadership team just got an exciting new addition.
The plant-powered hair growth and wellness brand recently just announced the appointment of Michelle Miller as its first Chief Marketing Officer. In her new role as CMO, Miller will focus on positioning Vegamour as the definitive plant-powered solution for hair growth and longevity. Her strategic leadership will deepen brand resonance, unlock new digital and retail opportunities, and expand Vegamour’s reach across emerging markets and platforms.
With a highly impressive track record of scaling high-growth beauty brands and driving breakthrough marketing strategies, Miller couldn’t be a better fit for her new role. She joins Vegamour from K18, where she most recently served as Chief Marketing Officer and led the brand to become the #1 haircare brand on social media, generating more than 25 billion TikTok views and earning over 50 industry awards. Her leadership played an instrumental role in K18’s acquisition by Unilever Prestige. Prior to her time at K18, Miller served as Vice President of Marketing at Kosas, where her vision helped establish the brand as a leader in clean beauty and contributed to the successful acquisition of Too Faced by Estée Lauder.
Miller is a recognized force in digital marketing, social commerce, and the creator economy, bringing a unique ability to combine culture relevance with data-driven performance. At Vegamour, she will oversee brand, growth, digital, and community initiatives as she leads the company to its next phase of expansion.
“Michelle is a brand builder who understands how to convert cultural momentum into commercial growth,” said Eric Hohl, CEO of Vegamour. “As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum.”
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