The Rootist, a haircare brand focused on treating the scalp (or hair’s roots, as the name suggests), Densify Collection centers on reducing hair fallout and supporting hair growth with a 3-piece clinically-proven regime. The products’ formulations were developed by a team of women scientists and experts and features The Rootist’s patent-pending Rootbiomic Ferment™, a powerful bioactivated botanical blend that replaces water in all products.
The full routine consists of The Densify Serum, Shampoo, and Conditioner. All of the products are formulated to work synergistically together to support fine, thinning hair and transform it into fuller, healthier-looking locks.
The patented Rootbiomic Ferment is a multivitamin superfood that the brand calls “like kombucha for your roots, scalp, and hair.” It is crafted through fermentation and promises to deliver immediate, essential nutrition and hydration to the roots, scalp, and hair. The ferment also optimizes each phase of the hair cycle while enhancing density and thickness. This blend is a mix of Chinese skullcap root, red ginseng root, reishi mushroom, coffee berry, rice and pea proteins, and L. Plantarum L. Caisei (which is isolated from apple and vegan kimchi).
The Densify Serum for Thinning Hair($58) is a mighty and powerful scalp non-greasy serum loaded with Rootbiomic Ferment™, densifying peptides and stem cells from turmeric to reduce signs of shedding. The product comes in a glass bottle with a droplet, for easier application directly to the scalp, and is supposed to be used once daily to kickstart the growth process. You can apply whether your hair is damp or dry.
The Densify Concentrated Shampoo($30) and Conditioner ($32) are both created to leave your hair feeling instantly thicker, bouncier, and voluminous. Both products are made with no added water, with less waste and more concentration in mind. The Densify Concentrated Shampoo instantly adds volume to the hair and thanks to inulin, the product cleanses the scalp while moisturizing it and keeping the hair anchored to the root. The Densify Conditioner is formulated with jelly moss extract, which boosts shine and moisture, without weighing down hair, and also minimizes hair fallout due to breakage. Both products are made with Rootbiomic Ferment™ and amaranth peptides, to thicken the hair.
Getting to the Root of Hair Thinning
Although hair thinning might happen for a myriad of reasons, such as stress, postpartum, hormones, and weight fluctuations, this new collection looks to address scalp health to support consumers that might be struggling with any of the aforementioned scenarios.
In addition to the Rootbiomic Ferment™, the products also boast several other key ingredients known for hair growth support such as densifying peptides, turmeric-derived stem cells, and amaranth peptides.
The Rootist places a lot of value in scientific research and innovation. In clinical studies done by the brand, 91% of participants reported less thinning at the scalp after 120 days, with visible improvements in just 90 days. The results are based on expert grading evaluation on 34 panelists after constant use of all three products.
The Rootist’s Densify Collection is currently available for purchase at TheRootist.com and at Sephora. To learn more about the brand, you can visit The Rootist’s website and Instagram.
