Here’s the tea: Sampling isn’t just about awareness; it can directly drive purchases- products that are sampled often outperform in conversion compared to those not sampled. For professional beauty brands, this is your golden ticket to break through the noise and stand out in a crowded market. But sampling isn’t just for the beauty besties buying products—it’s the secret weapon for winning over the stylists, salon owners, barbers, aestheticians, and all the beauty pros who set trends and influence purchasing decisions every day.
Why? Because pros are the gatekeepers to what clients love and trust. When a stylist raves about your product during a color session or a barber uses your styling cream to perfect a fade, their word means something different. As we head into 2025, there’s no better time to lock in a sampling strategy that positions your brand as the ultimate pro-approved must-have.
The Surround Sound Approach
Sampling is your foot in the door—but don’t just stop there. To keep your product top of mind, you need to surround beauty pros with constant, subtle reminders of why your brand slays. Here’s how:
- Social ads that sparkle: Pair your samples with Instagram and TikTok ads showcasing how your product works IRL. A quick tutorial or a snatched before-and-after can do wonders.
- Email campaigns that hit their inbox with flair: Follow up with stylists and salon pros to give them insider tips, product hacks, or tutorials that show off your product’s versatility.
- In-salon activations that serve: Think trendy displays, mirror clings with QR codes, or quick demo sessions that make using your product a no-brainer.
This multi-channel, surround sound strategy makes your brand impossible to forget—like that viral hair tool everyone’s suddenly obsessed with.
Let Someone Else Sing Your Praises
Nothing is better than peer-to-peer recommendations. Hairdressers and beauty pros trust each other’s opinions, so getting your product into the hands of the right stylist could be the ultimate game-changer.
Make it fun for them to share! Encourage pros to post on Instagram Stories with quick vids or pics of your product in action. Think before-and-after hair transformations, cute boomerangs of product applications, or unboxing moments. The goal? Create buzz that feels authentic.
To sweeten the deal, offer branded hashtags or even small perks like giveaways for the best IG Story featuring your product. When their followers see the hype, they’ll want in, too—and the domino effect is there.
Make It Effortless
Pros are busy hustling behind the chair or managing their studios, so anything that feels complicated is a no-go. That’s why your sampling strategy needs to be second nature.
Here’s how you make it happen:
- Show them the magic: Include QR codes or links with your samples that lead to quick tutorials or cheat sheets. Whether it’s a blowout hack or a styling trick, give them a reason to love your product.
- Inspire their confidence: Include guides that show how your product enhances their clients’ experience—whether it’s shinier hair, longer-lasting styles, or a relaxing scalp moment.
- Focus on their craft: Not all brands have a direct-to-consumer option, and that’s fine. For pro-focused brands, the win comes from making your product indispensable to their services.
When you make it easy, they’ll not only use your product but become your biggest cheerleaders—because who doesn’t love a tool or product that makes life easier?
At TheTease.com, we get it: Breaking through to beauty pros takes more than just great products—it takes strategy. That’s why we created the Hello Salon Pro Box, designed to put your product into the hands of 175 hand-picked beauty pros who are ready to be wowed.
But we don’t stop there. Your spot in the box comes with social amplification, giveaways, and custom inserts that turn a simple sample into a complete brand experience. We’re here to help your brand stand out, slay the game, and create a lasting impression.
Spots for February’s Hello Salon Pro Box are still available—but not for long. Let’s make 2025 the year your product becomes a salon and studio essential. Ready to glow up? Let’s talk today!
