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Beloved hair extensions brand BELLAMI is bringing back the BELLAMI Showcase in Las Vegas from September 29th to October 1st 2024. This one-of-a-kind event invites hair stylists and extension artists from around the world to experience creative inspiration and cutting-edge education. BELLAMI will also honor standout stylists through THE BELLAMIs, the hair extension industry’s only awards for artistic and technical merit.
The three-day event takes place at the iconic Palms Hotel, and encompasses informative mainstage presentations, business panels, advanced hands-on classes and networking events including a celebratory party. Event presenters and educators are some of BELLAMI’s most distinguished high profile stylists, including Eric Vaughn, Senada Ceka, Justin Toves-Vincilione, Andrew Fitzsimons, Anna Manukyan and Sabrina Bias. Color artist and social media star Carlos Rojas will serve as Master of Ceremony. Jessica Iozzo and Caitlin Meehan will also join the business panel to share their experiences building successful businesses out of hair extensions.
“We are excited to bring back an event that celebrates the artistry and innovation within the hair extensions industry. It is a unique platform for stylists and extension artists to connect and learn from each other,” says BELLAMI President Mary Burns. “We are the only extension company to host an event this large and this year’s showcase will be the first glimpse into our inclusive range of Advanced Education offerings for 2025 and provide a sneak peek into several new innovations including a collection that will expand our offerings to a broader, more inclusive audience.”
The dynamic mainstage presentations and business panels, accessible to all General Admission and VIP guests, will encompass stimulating visuals on styling techniques, personal journeys from some of our most successful partners, and illuminating discussions on trending topics within the extension business. The advanced “Look & Learn” classes will take a deeper dive into these subjects and are available with an additional ticket purchase. Guests can purchase bundled packages to attend up to three courses at a discounted rate.
Classes to Expect:
- In-Depth Education: Stylists will have the opportunity to delve deeper into Main Stage presentations, advancing education with up to three exclusive extension-focused courses in a single day.
- Personal Interaction with Industry Leaders: Attendees will enjoy an intimate setting with a maximum of 100-200 participants, a stark contrast to the Main Stage Showcase’s 1,000+ audience. This allows up-close and personal interactions with industry leaders who inspire their community on social media.
- Exclusive Preview: Participants will get a first look at new educational content that may be added to the Bellami Academy Advanced Education curriculum in 2025. This might be the only chance to experience these courses taught by the masterminds themselves – an opportunity not to be missed.
BELLAMI Look & Learn Topics:
- Mastering Extension Methods with Eric Vaughn: Using Eric’s exclusive professional collection of K-Tip, Flex Weft, and Tape-In extensions, he will showcase his expert techniques in seamlessly mixing shades to achieve flawless blends and transitions. Focusing on precision and innovation, Eric shares insights from years of experience as a distinguished salon owner and hair stylist. This class will offer a first look at some of BELLAMI’s top secret launches.
- Bridal Hair & Ultimate Bridal Styling with Senada Ceka: Known for her breathtaking bridal looks, Senada Ceka showcases how to achieve wedding styles of the elite and famous using BELLAMI Silk Seam Clip-in Hair Extensions. This is a rare opportunity to witness the mastery behind her famous Hollywood waves and her unique ability to infuse modern flair in any style.
- Cutting Techniques with Justin Toves-Vincilione: Enter the world of flawless haircutting with Justin, one of the industry’s most respected and sought-after hairstylists. With his renowned expertise in creating undetectable seamless blends, Justin reveals his unparallelled artistry as he unleashes the inner workings of some of his greatest cutting masterpieces. Class-goers will leave with an elevated skill set to deliver 100% guaranteed client satisfaction.
- Iconic Styling with Dhairius Thomas and Kendall Dorsey: Catch a glimpse into the thrilling life of being a set-stylist to celebrities like Rihanna & Kehlani. These two celebrity stylists share their secrets on how to think on your toes in a fast-paced environment and how to use your long-time fan-favorite products BELLAMI Silk Seam Clip-In Extensions and the latest BELLAMI innovation, “The Ponytail” by BELLAMI x Andrew Fitzsimons.
In addition, THE BELLAMIs Awards will take place on Monday, September 30th, 2024 during the BELLAMI Showcase. Categories include: Best Transformation Before/After Photo, Best Transformation 1-min Video, Best Under-The-Hood, Best Cut 10-sec Video, Best Editorial Look, Best Bridal Look, Most Innovative Technique, and BELLAMI’s Choice. Winners earn a cash prize of $3,000 each and are celebrated on BELLAMI’s social media channels, email distribution, and Bellamiprofessional.com. THE BELLAMIs are open to all BELLAMI independent stylists, salon owners and educators.
How to Register:
The BELLAMI Showcase and class tickets are available for $199.00 (General Admission), $399.00 (VIP), and $299.00/Class. Individual and salon bundles are available ranging from $699.00 to $1,399.00.
For tickets to The BELLAMI Showcase, visit Bellami Awards – BELLAMI PROFESSIONAL.
And for more on BELLAMI, be sure to follow the brand on Instagram and TikTok.
