Following the recent reveal of its two iconic moisturizers, The Dewy Skin Cream and The Water Cream, in newly refillable and recyclable packaging at Sephora, Tatcha, has introduced the Moisture Matchup campaign. The #MoistureMatchup calls on consumers to declare their preference in the face-off between Team Water and Team Dewy.
To make this happen in 2024, the brand tapped popular TikTok personalities and beauty influencers as coaches and players, with (honorary brat) Jake Shane and Jackie Aina representing Team Water, and Rickey Thompson and Stephanie Valentine on Team Dewy.
To get players hyped before the match, coaches Rickey Thompson and Jake Shane deliver spirited and engaging pre-game speeches, igniting enthusiasm within each team as they prepare their Moisture Matchup. Their team players, Jackie Aina and Stephanie Valentine, respectively, execute their “moisture playbook” accordingly. The campaign will extend beyond four macro partners, with additional organic and paid creators sharing their fanaticism for Team Water or Team Dewy, prompting viewers to choose their “Moisture Match,” and declare their Tatcha team throughout the months of August and September.
Of the campaign, Nicole Frusci, Tatcha’s Chief Marketing Officer said, “With the Moisture Matchup campaign, our goal is to celebrate our avid fan base and educate new clients on the key benefits of our moisturizers, so they can make an informed decision on which moisturizer is best for their skincare needs. And luckily with this matchup, there is no loser. Whether you’re Team Dewy or Team Water, everyone wins — achieving flawless, radiant skin.”
For more, be sure to visit Tatcha’s TikTok @Tatcha and Instagram @Tatcha.
