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Salon pros love amika because it’s a brand that has always bent rules that don’t make sense and pushed beauty boundaries to deliver results for every hair concern. That legacy of innovation was leveled up with a groundbreaking new smoothing duo that reduces frizz for all hair types without compromising on a client’s personal style or their hair texture: the brand’s smooth over frizz-fighting pro service.
But the smooth over frizz-fighting pro service is more than just a smoothing solution — it offers frizz reduction for all hair types without permanent straightening. The result is your client’s hair, only smoother, shinier, healthier-looking, plus easier to manage and maintain. This first-of-its-kind pro service reduces frizz for 6-7 weeks* and it’s clinically proven to reduce frizz in high humidity.** Not to mention, it’s formulated without formaldehyde or protein, vegan and doesn’t have a harsh smell.
Shanice Williams, a passionate hairstylist whose journey began with a childhood love of drawing and fashion, swears by amika’s smooth over frizz-fighting pro service. As a textured hair specialist, she has found her true calling in transforming clients’ hair with creativity and care. Her approach goes beyond styling. Shanice is committed to maintaining hair health and seeking out products that align with her professional values of clean, cruelty-free beauty.
Here are her honest thoughts after using amika’s smooth over frizz-fighting pro service in the salon.
The Tease: When a client comes into your salon, what is your main focus for their hair?
Shanice Williams: My main focus is keeping the integrity of my clients’ hair. I value their overall hair health.
How were you first introduced to the amika products?
Williams: I was first introduced to amika earlier this year when I started working at a new salon. I noticed the other stylists using some of the products because their packaging stood out. The packaging is so pretty!
Now that you know the brand, can you tell us how amika products like the smooth over frizz-fighting pro service benefit hair and aid in hairstyling?
Williams: As a textured hair specialist, I was putting in more effort to blow dry and silken my curly clients’ hair before I started using the [amika] smoothing system. Now, it doesn’t take nearly as much time to straighten a client’s hair. When they return, the effects are still active!
What were your first impressions of the new amika smooth over frizz-fighting pro service?
Williams: During the process of using the smoothing system, I wasn’t sure if I would like it or not because I didn’t think anything could get my clients’ hair smoother than I was already getting it. Then I realized while I was blow drying my client how quickly the hair was smoothing out and I was completely sold after I pressed and styled her hair. When she came in 2 weeks later and her hair was still smooth and easier to manage even during the shampoo, that sealed the deal for me.
How did getting the amika pro smooth over certification support you in the use of the smooth over frizz-fighting pro service?
Williams: It made using the line simple. I knew all of the ingredients in the products, how to use them and the processing time, which gave me the confidence I needed to trust the process.
How do you best describe the smooth over frizz-fighting pro service to clients who haven’t heard about this offering before?
Williams: I describe it as giving their hair a temporary frizz-proofing “raincoat” for 6-7 weeks*. Other smoothing treatments alter the hair’s natural pattern, but the smooth over frizz-fighting pro service was developed to offer a frizz-fighting solution for all hair types with results that still look and feel like my clients’ hair. There’s 2 different applications and styling directions specific to their needs, but it all means that hair will be easier to manage, no matter their hair type.
How do you How has the amika smooth over frizz-fighting pro service help in bringing in new clients and profits?
Williams: Right now, I’ve only used it on a few of my clients but they can’t stop mentioning how great their hair feels. I’m excited to use it on more clients in the future.
Watch Williams use the amika smooth over frizz-fighting pro service with one of her clients here!
If you’re interested in learning more about this smoothing treatment, discover the amika smooth over frizz-fighting pro service for yourself at loveamikapro.com. And to follow along on Shanice’s hairstyling journey, check her out on Instagram and TikTok.
*Based on 8-week consumer studies of 30 participants. **Clinically tested using smooth over priming shampoo, smooth over frizz-fighting pro service, soulfood nourishing mask, and mirrorball shampoo + conditioner as a system.
Elisabeth Charney is an Innovative Strategy Intern at The Evoke Agency, where she brings her passion for beauty and marketing to the forefront. Currently a senior at the University of Wisconsin-Madison, she is studying Journalism with a focus in Strategic Communication and digital studies. Elisabeth is intrigued by the intersection of hair, beauty, and entertainment, and how they shape industry trends and conversations.