It’s hard to believe it but, this year marks the 30th anniversary of Sebastian Professional’s beloved Potion 9.
Billed as a “wearable styling cream and treatment,” Potion 9 has long been considered an iconic hair product by stylists and consumers alike. It’s breakthrough formula is infused with nine renewable and sustainable botanical extracts — all originally discovered in the Amazon rainforest — including: jojoba oil (strengthens hair), safflower oil (maintains the smoothness of your hair), babassu oil (repairs hair), olive oil (adds luster and shine to hair), evening primrose extract (fortifies hair), sesame oil (deeply nourishes hair), rice oil (protects from damage), green tea extract (softens hair), and willow bark extract (moisturizes hair).
With the introduction of this cult-favorite product in 1990, Sebastian Professional helped usher in a brand new category in the hair industry: wearable treatments. Since then, leave-in conditioners have remained a mainstay in salons and at home. Even today, this iconic product has continued to stand the test of time, according to Sebastian Professional hair artists.
“I use it to set almost every look because its conditioning properties help with the integrity of the hair, locks in moisture, and provides stylist benefits,” said Anthony Cole, Sebastian Professional International Stylist. “It’s unlike any other product out there.”
According to Cole, this multi-tasking styling cream and leave-in conditioner is one that can work on all hair types and textures. He shared a few of his easy tips for styling on both textured and straight hair below.
Textured Hair:
“Potion 9 helps transform frizz while giving each curl a naturally soft feel,” Cole explained. “To create a soft ringlet, I like to apply Potion 9 to my hands and distribute it through the hair. I then wrap the strand of hair around my finger to create bouncy ringlets.”
Straight Hair:
“Some leave-in conditioners can weigh the hair down. Potion 9 is multi-benefit and transformative, so it won’t leave the hair hard or weighed down,” he said. “Apply Potion 9 on wet hair before blowing it dry. Once dry, re-apply and straighten the hair with an iron to create a natural shine that’s soft to the touch and won’t leave the hair oil or heavy.”
For more information on Sebastian Professional products, please visit www.sebastianprofessional.com or follow them on Instagram here.
