Scruples Haircare, the brand for hairstylists with high standards, continues its growth, announcing a new partnership with Marlo Beauty Supply. Offering professional hair coloring, care, texturing and hair styling tools and accessories in thousands of salons, in more than 40 countries, not to mention providing education for stylists through Scruples Academy and other programs, Scruples has been a family owned and privately operated company since 1983. And now, Scruples Haircare products are available via Marlo Beauty!
To launch this new relationship, Bahira Shami, CEO of Scruples Haircare, and Scruples Creative Education Director, William Whatley, hosted an onboarding event at Marlo Beauty to showcase the brand’s products and live coloring and styling techniques, coupled with product education.
“Marlo Beauty embodies the next generation of the professional beauty sector, ensuring that hairstylists’ favorite products remain readily accessible across the United States,” Shami explained. “This partnership was a natural fit, given Scruples’ renowned reputation within the industry.” She added, “Their expansive reach opens new geographic areas and types of salons where Scruples previously has not had presence.”
Marlo Beauty Supply’s President Ingmar Korstanje said “Both Marlo Beauty and Scruples are one hundred percent focused on supporting the needs of beauty professionals, so this partnership was a natural fit. We see this as a huge opportunity to get Scruples delivered quickly and efficiently to current brand fans across the country while also introducing the brand to a whole new audience.”
Of the onboarding event Whatley said, “We worked with the Marlo team to plan it out and it was executed smoothly. We featured models showcasing coloring techniques while demonstrating cutting techniques simultaneously. Everything was being filmed for video footage and still shots, including providing video tips on Scruples products.” Whatley added, “We collaborated very well. The Marlo team was familiar with my experience as the hair stylist on the television show ‘Ambush Makeover’ that we opted to put together a similar concept on the spot. These ambush transformations turned out fabulous and was probably one of the easiest and most professional collaborations I’ve done.”
Whatley and the Scruples team showcased coloring techniques for the three hair color trends for summer including Hollywood Blonde, Manhattan Brunette and Red-Carpet Copper. “Working hand-in-hand, we educated the Marlo Beauty team on Scruples products and processes so that they could create further in-house collateral to achieve one of our priorities,” Whatley said. “Also, while we were there a goal was to put together a presentation package of how to use the entire Scruples portfolio to the stylist from coloring techniques to cutting techniques to styling techniques to product knowledge.”
“We know that beauty pros are both artists and business owners — in both aspects, they look for quality and consistency in the tools they use. Scruples absolutely delivers,” said Korstanje. “And each of the Scruples systems, like cult-favorite Blazing Lights, is truly innovative, saving stylists time and money while creating remarkable results.”
Education is a top priority for Scruples this year as it will be debuting a new Scruples Uplift program coupled with new Scruples Academy programming. These programs will provide education to all levels of stylists from new graduates to the seasoned industry stylists. “Scruples is dedicated to stylists, evident in our latest initiative: the Scruples Uplift Program. This year, we’re launching a free, advanced training program coupled with education tools at our Scruples Academy in Houston, Texas. It’s an unparalleled offer, demonstrating our unwavering support for stylists,” Shami, Scruples CEO, said.
For even more on Scruples Haircare be sure to visit their website. To stay up to date on all things Scruples and Marlo Beauty Supply, be sure to follow their respective Instagram accounts: @scrupleshaircare and @marlobeautysupply.
