Two of the biggest names in hair just became the newest members of Schwarzkopf Professional’s celebrity colorist program. The renowned color brand recently named Jacob Schwartz as its U.S. Hair Color Trend Ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, as its U.S. Creative Director of Color & Technique.
As two of Hollywood’s more sought-after colorists, Cunningham and Schwartz couldn’t be more perfect additions to the Schwarzkopf Professional family. With their appointment, the two join the brand’s growing network of ambassadors which includes Chris Appleton, who was named a Schwarzkopf Global Color Ambassador last year.
“Tracey and Jacob are synonymous with servicing the Hollywood elite and forever being on the forefront of fashion-forward hair trends. Their commitment to color excellence made them the ultimate partners,” said Michelle Chandler, General Manager of Schwarzkopf Professional U.S. “In addition to working with A-list talent daily where their color expertise shines, what really drew us to Tracey and Jacob was their warmth and openness to share and educate on their techniques. Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks. No matter where clients are located, they can trust that salons carrying Schwarzkopf Professional will give their colorist the tools needed to deliver their desired look.”
Schwarzkopf’s partnership with Schwartz comes after years of the celebrity colorist using Schwarzkopf Professional formulas with his A-list clients, including Margot Robbie, Sydney Sweeney, and Bella Hadid. In fact, Schwartz initially caught the brand’s attention through his standout work developing the formula Robbie’s golden locks. He first aligned with Schwarzkopf when the brand collaborated with Mattel in 2023 for its BLONDME range. For Schwarzkopf, Schwartz was the perfect educator to speak on how to achieve iconic blonde color, so it was only natural for the brand to launch a bigger collaboration with him.
“I have been using Schwarzkopf on my clients for years and it’s been an honor to make the partnership with Schwarzkopf official,” said Schwartz. “The BLONDME range has transformed the way I approach my ‘spun with gold’ technique and allows me to accomplish true artistry with every client.”
Schwartz, who regularly works alongside Cunningham at her salon Mèche, reintroduced her to Schwarzkopf, sparking her to ultimately make the switch from her pro color alignment that had spanned nearly two decades. Due to the brand’s global reach, collaborative spirit, and commitment to innovation, Cunningham also felt compelled to carry the full range of Schwarzkopf Professional color products at her salon.
“I am thrilled to announce that I have joined Schwarzkopf Professional’s color team as their U.S. Creative Director of Color & Technique,” said Cunningham, who counts Emma Stone and Lana del Rey as clients. “I’ve been a colorist for decades working with celebrities and all the hair color changes that actors need to transform from role to role. This requires me to trust the color products I use, as much as my clients trust me to make results happen!”
She continues, “In the past few months, Schwarzkopf Professional’s team has spent hours with me to test and convert every single one of my formulas at Mèche, the salon I co-own. Changing lines was an overwhelming thought to consider, but the results really have paid off! The other colorists at the salon have been super interested to try something different and it’s been really inspiring walking through this journey together. Schwarzkopf Professional has always been a gold standard of color in our industry and I can say that I truly believe in this line and look forward to inspiring pros to make the change with me! What has me over the moon is the opportunity to join the team in their labs to create colors with their chemists that simply aren’t out there. It’s all about complementing your client’s undertones, keeping their hair’s integrity and helping its strength between appointments. Schwarzkopf Professional has been an asset for me in conquering all of the daily challenges that we are given in the chair. Without our loyal clients and trust, where are we?”
To learn more and follow Schwartz’s and Cunningham’s journey with Schwarzkopf Professional, be sure to follow @schwarzkopfusa on Instagram.
