Schwarzkopf just relaunched CHROMA ID, its line of vibrant semi-permanent depositing masks, with a new upgraded formula and packaging, and more vibrant colors.
The express bonding color system is made up of seamlessly blendable and bold shades that refresh, neutralize, and enhance color while also strengthening and repairing hair. With the relaunch, users can expect a number of key upgrades to the highly coveted line including an improved formula that features less concentrated fragrance and a reformulated blend with Fibrebond Technology and Panthenol, intensified colors such as vibrant pink, purple, and red shades, and upgraded packaging that’s highly durable.
What makes CHROMA ID so great is that it’s high-impact formula is designed with Integrated Fibrebond Technology and Pantenol which strengthens the hair and seals the cuticle, leaving hair smooth, shiny, and deeply conditioned. Not to mention, it also allows for 100% customization so colorists can mix and match intermixable shades to create everything from soft pastels to bold, expressive tones. Plus, the formula is vegan and PETA-approved, ensuring a cruelty-free color experience without animal-derived ingredients.
The best part? Application requires no developer—just apply and let the color process for as little as five to 10 minutes and rinse. The formula should last 10-15 washes.
And according to Schwarzkopf, the line is designed to answer three commercial hair services: Express Color Refresh, Express Color Neutralization, and Express Color Play, allowing colorists the opportunity to offer three important services in under 20 minutes.
To learn more about the newly relaunched CHROMA ID color system you can check out Schwarzkopf Professional’s instagram @schwarzkopfusa
