If you’ve been wanting to switch your current color line to Schwarzkopf Professional, the brand just made the process a whole lot easier.
Schwarzkopf Professional recently introduced a Switch Page on its website to help colorists and salon owners seamlessly make the color line transition. This first-of-its-kind resource will offer easy-to-use conversion charts, product education, and distributor connection all in one place. The best part? It will also feature expert insights from renowned colorist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique Tracey Cunningham—who know how daunting switching colors lines can be—and as well as an upcoming chatbot for instant distributor support so pros can confidently integrate Schwarzkopf Professional color products into their salon with minimal disruption.
So, what exactly can pros expect to find on the Switch Page? These are some of the resources that will be available:
- Seamless Color Line Transition: Provides conversion charts to easily match existing formulas to Schwarzkopf Professional products and even demi-semi-permanent specific charts.
- Comprehensive Product Education: Offers in-depth resources to help stylists understand SKP’s color portfolio and benefits.
- Expert Insights from Tracey Cunningham: Trusted industry expert shares guidance on transitioning to SKP.
- Upcoming AI Chatbot Support: Instant access to distributor connections and product recommendations.
- One-Stop Resource Hub: Everything stylists and salon owners need for a smooth switch, all in one place.
Ready to start your journey with Schwarzkopf Professional? Pros can sign up here for ongoing switch journey updates education materials straight from Cunningham.
