In case you missed it, Schwarzkopf Professional recently relaunched their IGORA VIBRANCE Demi-Permanent Color with their latest campaign, “Up Your Hair Game,” starring Olympic gold medalists and some of the brand’s top colorists.
Offering the same iconic performance as the previous IGORA VIBRANCE portfolio, the new and improved IGORA VIBRANCE now offers an extensive color palette, more service opportunities for various hair types, more care with Integrated Bonding Technology, and more sustainable packaging that’s designed to be fully recyclable. Plus, it has an ammonia-free liquid to gel formula that allows for flexible application for both brush and bottle. Not to mention, this demi-permanent color is easy to mix, apply, and rinse off. The best part? IGORA VIBRANCE is textured hair-friendly and has the ability to preserve curl bounce and pattern in wavy, curly, and coily hair types.
With the new IGORA VIBRANCE, the color opportunities are endless in terms of what colorists can create for their clients. To help showcase its versatility, Schwarzkopf Professional has teamed up with six guest Hair Artists and Ambassadors to spotlight three salon services that are perfect for incorporating the demi-permanent color. Keep scrolling for their unique interpretations of each color service.
Color Service #1 — Color Melt
The Color Melt service is a classic dual-system application that’s achievable with IGORA ROYAL on the roots and IGORA VIBRANCE on the lengths and ends. For her take on the Color Melt, Schwarzkopf Professional US Digital Artistic Team Member Brendnetta Ashley created a crimson balayage on curly hair by pre-lightening with BLONDME Clay Lightener and applying IGORA ROYAL at the roots before blending three shades of IGORA VIBRANCE through lengths and ends. Her stunning result was a seamless, yet vibrant color melt to brighten up natural curls.
“IGORA VIBRANCE is for all types of hair texture—straight, wavy, curly, and coily,” said Ashley. “Hair not only looks better but feels better too!”
Color Service #2 — Glossing
The Glossing color service involves a full head application of IGORA VIBRANCE to enhance, enrich, change, match, tone down, or intensify natural or color-treated hair. This service was interpreted in two very different ways by two of Schwarzkopf ambassadors, showcasing the IGORA VIBRANCE’s incredible versatility.
Glossing — Lesley Jennison
Using IGORA VARIO BLOND PLUS to pre-lighten, Schwarzkopf Professional Global Ambassador Lesley Jennison then glossed with two shades of IGORA VIBRANCE, a light milk brown and a soft beige blonde. Her result? A beautiful cool-toned, sun-kissed look.
“I love the versatility of IGORA VIBRANCE, there are so many ways for us to use it in the salon every single day,” said Jennison.
Glossing — Aleksander Dramicanin
Schwarzkopf Professional Serbia Ambassador Aleksander Dramicanin added fiery dimension to red strands by pre-lightening with IGORA VARIO BLOND PLUS before glossing with two shades of IGORA VIBRANCE, creating a subtle root melt with lighter, brighter ends.
“My clients love to change their hair color and IGORA VIBRANCE colors allow us to change their shades seasonally,” said Dramicanin.
Color Service #3 — Lived-In Blonde
The Lived-In Blonde color service involves a soft and delicate blend of darker roots combined with lighter mid-lengths and ends, resulting in a stunning low-maintenance color result.
Lived-In Blonde — Shawna Russell
After creating foil highlights using IGORA VARIO BLOND PLUS, Schwarzkopf Professional Canada Ambassador Shawna Russell created a timeless look using two shades of IGORA VIBRANCE for a subtle shadow root and extra dimension through the lengths and ends.
“I use the IGORA VIBRANCE activator lotion for a root tap or shadow root in a bowl application, followed by the activator gel with a bottle application for glossing any blonde — this gives the perfect lived-in blonde look,” said Russell.
Lived-In Blonde — Maria Roberts
Showcasing the many forms blonde can take, Schwarzkopf Professional Spain Ambassador Maria Roberts pre-lightened a naturally dark brunette with BLONDME Premium Lightener and a balayage technique before glossing with IGORA VIBRANCE to create the perfect “bronde.”
“I love using IGORA VIBRANCE!” said Roberts. “The colors, texture, and the application process… it’s incredibly fast and easy.”
Lived-In Blonde —Grace Dalgleish
Schwarzkopf Professional Guest Artist Grace Dalgleish pre-lightened all the way to platinum before toning with IGORA VIBRANCE to create a playful peachy blonde that’s effortless yet eye-catching.
“IGORA VIBRANCE gives me complete creative freedom to create bespoke lived-in blondes,” said Dalgleish.
If you are interested in recreating these dazzling looks, you can find step-by-step how-tos from Schwarzkopf Professional’s Guest Hair Artists and Ambassadors here. And to keep up with IGORA VIBRANCE and all things Schwarzkopf, be sure to follow @schwarzkopfusa on Instagram along with the #MOREVIBRANCE and #schwarzkopfusa hashtag.
