Thanks to Hotheads’ latest launch, salon pros can now feel confident that they are working with only the highest-quality hair extensions.
The global extensions brand recently announced the debut of its Premium Sew-In Weft Collection under a revolutionary new quality assurance program. The collection, which includes hand-tied and machine weft extensions, uses 100% Premium Virgin Remy Human Hair that has undergone intensive quality testing unmet by any other brand.
Since its launch, Hotheads has continued to make waves in the salon professional industry, namely for its innovations. For those who aren’t aware, the brand is the original creator of the tape-in hair extensions method which completely changed the game for stylists everywhere. And now they are seemingly doing it again with their Premium Sew-In Weft Collection.
After noticing some minor inconsistencies in their Sew-In Weft Collection post pandemic, Hotheads took it as an opportunity to lead the charge on bringing much needed change to the extensions industry. Honoring their commitment to quality, the brand placed the experiences of Hotheads stylists and clients above all else and began developing additional, lab-driven technology to ensure top-notch extensions.
“As a leader in the industry, it is imperative that we continue to put the quality of our products above all else,” said Lindsay Rumpel, Hotheads Vice President. “Finding the best way to serve our customers and their clients requires the ability to constantly evolve, and the updated Premium Sew-In Weft Collection reflects that from process to packaging.”
To help fully usher in this new era of excellence, the brand also gave its packaging a brand new look that’s in line with its quality assurance measures. The Premium Sew-In Weft collection comes packaged in modern 100% recyclable materials to offer an alternative for stylists concerned about the waste produced by the beauty industry.
Speaking on these new updates, Hotheads Premium Sew-In Weft Ambassador, Jesse Marriott, said, “The assurance of quality from Hotheads is part and parcel of the brand’s very existence. This new Premium Sew-In Weft Collection is the beginning of necessary change in the hair extension industry and to see that spark come from Hotheads is exactly why I’m so honored to be part of their education team.”
For more information on Hotheads, including how to purchase the Premium Sew-In Weft Collection, make sure to head over to hotheads.com/. And for the latest news from the brand, make sure to follow @hotheadshairextensions on Instagram.
