Sam Villa Company has just shared a very exciting announcement: beauty executive Kevin Cameron has been named as its new President and Chief Executive Officer. In his new role, Cameron will position the brand at the forefront of digital-first innovation, redefining how professional-grade beauty brands evolve, innovate, and thrive in today’s dynamic market.
“It’s an incredible privilege to lead a progressive brand such as Sam Villa,” says Cameron. “I am excited to further the brand’s vision, innovate at the intersection of technology and creativity, and redefine what’s possible for professional beauty brands in this dynamic market.”
Sam Villa Company Co-Founder Beth Carson, who served as the company’s CEO for over nine years, will transition to the role of Strategic Advisor, leveraging her tenure, experience, and insight to support the company’s future direction. She will also continue to serve on the Board of Directors and the Manufacturers Advisory Council for the Professional Beauty Association (PBA), as well as the other industry committee work, including the annual Beauty Changes Live Gala and other charitable initiatives and partnerships.
Speaking on the leadership transition, Carson said, “Kevin is exceptionally suited to lead Sam Villa’s next phase of growth, emphasizing digital innovation and product excellence. His proven track record in transforming legacy brands through strategic insight, hands-on experience in marketing and education, and deep respect for brand heritage aligns perfectly with our core values and culture, ensuring the Sam Villa brand remains at the forefront of our industry.”
Prior to joining Sam Villa Company, Cameron most recently held the role of Senior Vice President at Pivot Point International, where he led integrated marketing, education, and domestic business development. He also previously held senior executive roles within the KAO Brands—Salon Division, a leading global beauty company, where he directed global strategies across product innovation, communications, events, and education for brands including Goldwell and KMS.
Sam Villa, Co-Founder and Chief Creative Officer expressed his excitement for Cameron’s appointment, stating, “Kevin’s approachable style and visionary leadership are exactly what we need to elevate our brand to new heights. I’m eager to collaborate closely with him to inspire creativity and make a meaningful impact within our global community.”
Celebrating its 18th anniversary, the Sam Villa Company has distinguished itself as an innovator in the beauty industry through its ergonomic styling tools and influential educational programs, continuously inspiring both professional stylists and beauty enthusiasts around the globe.
To keep up with Sam Villa Company, be sure to follow @samvillahair on Instagram.
