Sally Beauty Expands Award-Winning ion Collection With the Launch of the ion Luxe 8-in-1 Airstyler Pro

10/31/2024

If you loved Sally Beauty’s ion Luxe 4-in-1 Autowrap™ Airstyler, prepare to be obsessed with the latest addition to the retailers’ award-winning ion brand: the ion Luxe 8-in-1 Airstyler Pro. 

Offering the same negative ion technology as the ion Luxe 4-in-1 Autowrap™ Airstyler, this all-in-one tool allows consumers to gently style their hair with air to minimize damage from heat. Not only can consumers achieve countless hairstyles with this airstyler, but they can also do so while saving time by simultaneously drying and styling hair with an ultra-fast airflow. Plus, its curling barrels were engineered using Coanda effect technology—which allows air to adhere to a curved surface to attract hair—making it suitable for all skill levels.

“Consumers are seeking convenience and quality when it comes to their hair routines, so we are proud to continue developing cutting-edge products where innovation meets values to deliver on this promise,” shared Katherine Buckland, Vice President of Own Brands at Sally Beauty. “With the ion Luxe 8-in-1 Airstyler Pro, consumers only need one tool to achieve any hairstyle from voluminous curls to a sleek blowout, giving them the freedom to effortlessly express themselves.”

Image courtesy of Sally Beauty

Designed for all hair types and textures, the ion Luxe 8-in-1 Airstyler Pro has four heat settings with a maximum temperature of 190°F to minimize heat damage as well as a cool shot button to help set any hairstyle. Best of all, it comes with an array of different lightweight attachments for all your styling needs, including a volumizing pik, an oval brush, a diffuser, a concentrator, a smoothing brush, and two different sized curling barrels. Not to mention, everything comes housed in a pouch for ease of travel.

If you’re hoping to get your hands on ion Luxe 8-in-1 Airstyler Pro, it’s exclusively available in the SALLY app. Beginning Nov. 1, the airstyler will be available in-store and online at SallyBeauty.com for $199.99.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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