For the months of February and March, Sally Beauty has set its sights on supporting the textured hair community through a number of exciting education initiatives and events.
The retailer recently announced the continuation of its second annual Rooted in Success HBCU-focused event series as well as the introduction of a new spokesperson for textured hair, celebrity hairstylist Monaè Everett.
As part of its Rooted in Success series, Sally Beauty will be sponsoring and serving as the exclusive beauty retailer for Impressions of Beauty’s Black Girls Matter Meetup Tour throughout Black History Month and Women’s History Month. For those who don’t know, Impressions of Beauty is the authority in multicultural marketing and is known for connecting students with brands. Their Black Girls Matter Meet Up Tour is a unique on-campus experience that celebrates and uplifts Historically Black College and University (HBCUs) students. This inspiring tour will make its way to nine HBCU campuses across the Southeast throughout February and March, offering young Black female students a space for inspiration, empowerment, and growth.
So just what can participating students expect from the event series? Here’s a closer look at the activities on the agenda:
- Vibrant On-Campus Brunch: Six campuses — Albany State University, Alabama State University, Clark Atlanta University, Howard University, Florida A&M University, and North Carolina A&T State University are set to host an immersive brunch in a welcoming atmosphere where students can connect and celebrate with peers while meeting impactful industry leaders and community members. Students from neighboring HBCUS, Bennett College, the University of District of Columbia, and Tuskegee University, are welcome to register and attend.
- Expert Voices: Guests will experience an intimate panel discussion with notable campus leaders and industry professionals from Black-owned or founded brands available at Sally Beauty, such as Camille Rose Naturals, The Doux, Design Essentials, Shea Moisture, Carol’s Daughter, and more. Students will also get to preview one of the latest texture hair brands hitting Sally Beauty’s shelves in March 2025, Pardon My Fro.
- Product Discovery: Sally Beauty proudly carries over 50 Black-owned or founded brands to meet the diverse needs of the textured hair community. Guests will have the opportunity to explore products from these fan-favorite textured hair care brands and award-winning styling tools while receiving product demonstration and hair consultations from Sally Beauty spokespeople like celebrity hairstylists Monaè Everett and Gregory Patterson.
- $300 Sally Beauty Gift Card Giveaway: Guests will go home with free textured hair products from Black-owned or founded brands and the chance to win a $300 Sally Beauty gift card.
- Campus-Wide Gifting: To reach a wider array of HBCU students, all nine campuses visited on tour — Albany State University, Alabama State University, Bennett College, Clark Atlanta University, Howard University, Florida A&M University, North Carolina A&T State University, Tuskegee University, and the University of the District of Columbia — will have ambassadors on-site handing out free products and Sally Beauty gift cards.
- Future Change MakeHERS: Sally Beauty is also proud to support Impression of Beauty’s Future Change MakeHERs initiative, a dynamic campaign celebrating the inspiring journeys of six emerging leaders from HBCUs nationwide. Six winners will each receive a $200 Sally Beauty gift card.
“We are always looking for new ways to build community through experiential events within our Rooted in Success platform,” said John Goss, President of Sally Beauty. “With Impressions of Beauty’s proven track record reaching over 5 million students to date, this partnership allows us to amplify voices within the textured hair community and engage HBCU students.”
Ashlee Gomez, Founder & CEO of Impressions of Beauty is equally as excited about the partnership with Sally Beauty.
“At Impressions of Beauty, we are deeply committed to creating spaces where Black college women feel seen, celebrated, and empowered—not just during Black History Month, but every single day,” she said. “Partnering with Sally Beauty, a brand that has been a cornerstone in so many of our lives, including my own, makes this initiative even more meaningful. Sally Beauty’s support enables us to continue the vital work of uplifting these women and ensuring they have access to resources, connections, and opportunities that affirm their strength and purpose from the inside out. Together, we are building a legacy of empowerment that lasts far beyond this event.”
Meet Sally Beauty’s Newest Spokesperson, Monaè Everett
Along with the Black Girls Matter Meetup Tour sponsorship, Sally Beauty is also expanding its lineup of experts to include New York-based celebrity hairstylist Monaè Everett. With over 20 years of experience working in the industry, Everett has made a name for herself working with major stars like Nia Long, Tia Mowry, Dominique Fishback, and many more. Not only a talented hair artist, she is also an educator and diversity advocate who is passionate about fostering a greater appreciation for all hair textures to ensure everyone feels seen, celebrated, and equipped to achieve their unique hair goals.
To learn more about Sally Beauty’s HBCU campus programming and to register for the Black Girls Matter Meetup Brunch, head over to SallyBeauty.com/events. And for the latest news from Sally Beauty, make sure to follow @sallybeauty on Instagram.
