Redken’s newest launch is here to help stylists and their clients start the year off with their healthiest hair ever.
The brand recently introduced their new Acidic Bonding Concentrate 24/7 Night & Day Serum which is designed to combat damage while you sleep. The beauty of this lightweight AM and PM serum is that it is able to penetrate seven layers deep and strengthen hair for long-lasting protection and repair. Plus, it’s formulated with citric acid, polyglumatic acid, and squalane, which work to seamlessly strengthen, hydrate, and fight frizz, resulting in hair that looks and feels healthy in as little as 24 hours.
“As a hairstylist, I’m always looking for products that deliver real results and Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum is a game-changer,” said Redken Ambassador and celebrity hairstylist Scott King. “It’s like a reset button for hair, especially for clients like Sabrina Carpenter who are constantly switching up their looks with hair color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother, and shinier. It has overnight bond repair, so she can keep working on her hair goals —even while she’s sleeping!”
Benefits of the Acidic Bonding Concentrate 24/7 Night & Day Serum
- Citric Acid penetrates seven layers deep and strengthens hair (with continued use of the Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. untreated hair)
- Strength repair for 9x stronger hair (with us of the Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. non-conditioning shampoo; based on consumer text results)
- Infuses hair 3x hydration (with use of the Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. non-conditioning shampoo; based on consumer text results)
- Polyglutamic Acid + Squalane with high leave-in concentration magnetizes to hair for long-lasting protection and repair
- Bond repair that works 24/7 to eliminate daily damage
- 89% less breakage
- 92% agree hair looks and feels healthy after 24 hours
How to Use
- Wash hair with Acidic Bonding Concentrate Shampoo and Conditioner.
- Apply ABC 24/7 Night & Day Serum on clean damp or dry hair. Do not rinse. Each person’s hair has different needs. Some may want to apply only once, and others may prefer to reapply or layer. A dime-sized amount of product is recommended usage to start.
- If using at night: apply generously from mid-lengths to ends. Do not rinse. Use ABC 24/7 Night & Day Serum as often as desired.
The Redken Acidic Bonding Concentrate 24/7 Night & Day Serum is available for purchase at Redken.com, Redken salons nationwide, Amazon, Ulta, and to professional stylists at SalonCentric.
