Currently reaching a fever pitch in her career, Sabrina Carpenter took the world by storm this year, releasing not one, but two, undisputed songs of the summer. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify global chart and #1 on the Billboard Hot 100 chart, respectively. Her much-anticipated second album, Short n’ Sweet, which was released on August 23rd was one of the biggest global debuts of 2024 and debuted at #1 on the Billboard 200, while her already sold-out tour global begins September 23rd.
And now, the global icon embarks on her first-ever haircare partnership. The destined collaboration was born and bred in the salon throughout Sabrina’s rise to fame – she has been a longtime lover of the esteemed professional haircare brand, attributing her signature blonde exclusively to Redken’s Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina’s blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit to Redken. Scott and Laurie have also joined the Redken professional talent roster.
No stranger to being in the spotlight, Sabrina will also appear in advertising efforts across out of home, television, programmatic, and social media for the L’Oréal-owned brand. Redken has also come on board as an official partner for her upcoming US tour.
“Beauty and especially my hair is a big part of my identity,” says Carpenter. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
“Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!” Severine Breton, Redken Brand President.
Directed by Jacob Bixenman and photographed by Cass Bird, Sabrina’s first campaign for Redken’s cult-favorite Acidic Bonding Concentrate collection will launch on September 19th with additional campaigns spanning both consumer and salon professionals to come. Visit Redken.com and follow Redken on Instagram and TikTok to stay up to date on all things Sabrina Carpenter x Redken.
