There are always new ways to rethink the way that things have always been done. Especially with the need for greener habits, we’re all looking for ways to transform our old routines into something better and more eco-friendly.
Imagine if your next small change could revolutionize how you and your clients experience luxurious hair care.
For years, the beauty industry struggled with excessive packaging and waste from endless bottles of shampoo, conditioner and more. There didn’t seem to be an overwhelmingly fantastic way to change this. No matter how much we tried, bars didn’t quite work in salon bowls and packaging always fell short on eco-friendliness.
And then there was Small Wonder, a tried and tested solution revolutionizing the way we approach hair wash day. This beloved green way of washing hair not only reduces waste but also uses 90% less water per wash.
“Our tagline is just the best, nothing else. It’s only the most active ingredients. They’re activated, fresh and pure. Every day they’re potent. They’re not diluted, sitting in water with extra preservatives and added fillers. It’s only the best for your hair.”
Stephanie Farsht, CEO and Co-founder of Small Wonder, pivoted her life from teaching at Northwestern’s Kellogg School of Management to launching a luxury personal care startup focused on sustainability. Dedicated to ensuring and growing Small Wonder to be mighty and beautiful across the board, Stephanie shares with us how Small Wonder came to be and insights into its future.
“We want people to say my hair has never felt better. It’s shiner. It’s more voluminous. I love the experience, it looks prettier in my shower. It’s sustainable. I feel less guilt.”
“You have elegance. But you also have the fun and magic that is kind of built into the name of Small Wonder. It’s a wonder, it’s magic. It’s alchemy, but it’s also tiny and minimal and sleek.”
Drawing inspiration from stylists, Stephanie has tailored Small Wonder to excel in both home showers and salon back bars. The hairstylist community has welcomed Small Wonder with open arms, offering invaluable feedback to ensure that this new way of washing hair is the best way. As Small Wonder expands its presence in salon spaces, it continues to evolve, learning daily how to better serve our salon professionals.
Want to learn more about Small Wonder’s journey and what makes it this mighty? In this episode, Stephanie shares it all with us.
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
