Curly hair authority, Ouidad, has officially found itself a new home in New York City’s Flatiron District. The popular curly haircare brand will be bringing its customized approach of curl care to the downtown neighborhood in the form of a new flagship location.
Spanning 4,000 square feet of sleek, modern interior design, this new “curl destination” was designed to accommodate its growing clientele and educational offerings for professional stylists looking to hone their skills and build curl confidence. Its ground floor location in Flatiron is set to offer more visibility to a diverse community of curly-hair customers.
When it comes to offering a personalized experience for every curl type—from loose curls and waves to spirals, tight curls, and coils—no detail has been overlooked with the new Ouidad salon. The space provides everything from product selection to specialized cutting techniques so clients can maintain their curl care between salon visits. And, along with having 13 stations and six hooded chairs for color processing, the new location is also equipped with an extensive menu of services, including recently expanded treatment and men’s grooming offerings.
“We are extremely proud to announce the opening of our new flagship in such an energetic spot of Manhattan. The Ouidad experience is often life-changing, and this beautiful new salo is an important reminder of the hair magic that comes to life when you combine our professional heritage and the curl expertise of our talented stylists with curly customers,” said Beauty by Imagination CEO, Francesca Raminella.
The current roster of stylists at this flagship salon include some of the most skilled curl experts in the industry—all of whom are trained in trademarked Ouidad cutting and styling techniques. In fact, a handful of stylists at the location have even been trained by Ouidad herself and have been with the brand for 20-plus years. And, as every curl experience is so unique, there is a wide variety of stylists who excel in specialized services such as color on curly hair and short curly cuts.
Interested licensed stylists can become Curl Experts and obtain their Ouidad certification by taking courses that include mastering the Ouidad proprietary Carving & Slicing Techniques as well as the Rake & Shake Methodology to enhance curls to their optimum potential.
“Professional education is a core part of Ouidad’s curl philosophy and this new flagship studio will allow us to better service our talented stylists. Not only are our educators passionate and committed to technical excellence, but our new space allows them to work closely and effectively with the stylists to master specific curl needs, increasing their curl confidence,” said by Beauty by Imagination Director of Business Development, Nikki Krause.
In addition to the two other Ouidad flagship salons located in Santa Monica and Fort Lauderdale, Ouidad will begin rolling out the Ouidad Salon Partner Program in 2023, focusing on partnering with top-tier salons to turn them into the go-to place for Ouidad Curl Care in different communities.
If you happen to be in the NYC-area, be sure to check out Ouidad’s new flagship location in Flatiron. To see a full list of products and services offered at the salon, make sure to visit the salon’s website.
