In the wake of the Black Lives Matter movement that has seen protests erupt across the United States and the world, members of the hair community have been vocal in their support of Black people and the need for real, actionable change. While there are many ways to show allyship, some brands have gone beyond the social media statements to develop initiatives that will financially support organizations honoring the important cause.
Never one to miss an opportunity to give back, Olivia Garden is taking their activism to the next level with the release of their new CreateCHANGE! brush collection benefiting the fight against racial inequality. Launching November 1st, the range includes updated versions of three of their fan-favorite Ceramic + Ion brushes: Ceramic + Ion 1 ⅜” Thermal Barrel Brush, Ceramic + Ion 2 ⅛” Thermal Barrel Brush, and Ceramic + Ion Supreme Combo Brush.
In addition to being painted matte black, each hair brush comes embossed with a new positive message: CreateCHANGE. The aim is to urge stylists to say NO to racism, NO to discrimination, NO to justice, and YES to CreateCHANGE!
Olivia Garden fans will be happy to know that with the purchase of any brush from the collection,100 percent of net profits will go towards helping organizations that advocate for racial equality. Not to mention, by visiting the company’s website, individuals will have the opportunity to read about which specific organizations will be receiving donations and even be able to receive real-time donation tracking.
“Our hearts break over all of the pain and suffering derived from racism, discrimination and injustice, and we at Olivia Garden yearn for a day that all humans are valued and treated equally,” said Anne Maza, Co-Owner of Olivia Garden, in a press statement. “ A lot of work must be done in our country, on so many levels, to address injustice. We wanted to help by contributing in our small way to the greater cause. So, we came up with a way to use our skills and create something that will hopefully play a role in creating positive change.”
For more information about Olivia Garden or to shop their new CreateCHANGE! Collection, please visit www.oliviagarden.com or follow them on Instagram.
