OLAPLEX is investing even more in curl care. The brand has just launched a new patented OLAPLEX Bond Shaping Technology™, created to support curly hair of all types and textures, and two revolutionary BOND SHAPER™ product innovations for use in-salon and at home.
This new Bond Shaping Technology™ was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new BOND SHAPER™ Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with OLAPLEX,” said Amanda Baldwin, OLAPLEX Chief Executive Officer. “With the release of our BOND SHAPER™ products, we are excited to expand our professional service offerings and bring our unique OLAPLEX science and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”
OLAPLEX’s Bond Shaping Technology™ contains a unique peptide composed of 23 amino acids and allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to 6) of a disulfide bond within its current application area. In addition to this breakthrough technology, the new products also contain coconut-avocado milk which is high in lauric acid, fatty acids and essential vitamins, helping to fortify curls and reduce breakage, a Curl Retention Compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine, and the brand’s classic OLAPLEX Bond Building Technology™ that leaves hair visibly healthier.
OLAPLEX’s BOND SHAPER™ Product Offering Includes:
- Bond Shaper™ Curl Rebuilding Treatment: a 3-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.
- No.10 Bond Shaper™ Curl Defining Gel: a reparative, curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound – paired with patented OLAPLEX Bond Building Technology™ enhances curls for healthy shine and strengthens damaged disulfide bonds, maintaining a healthy curl pattern and shape.
“With OLAPLEX’s BOND SHAPER™ there is now a truly unique technology that can be offered to clients that can provide immediate results. This is revolutionary because it provides not only definition, but repair at a molecular level,” said Naeemah LaFond, NAHA-winning editorial and celebrity hairstylist, and Global OLAPLEX Ambassador.
For more on OLAPLEX’s BOND SHAPER™ products, visit OLAPLEX.com. And to keep up with the brand in real time, be sure to follow the brand on Instagram and TikTok.
