Your favorite Odele products are now more accessible than ever thanks to the brand’s latest partnership.
The Minneapolis-based clean haircare brand recently announced their expansion into Amazon, with the launch of their own dedicated digital storefront. The Odele store on Amazon will offer a variety of their best-sellers including the Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, as well as four Stylers (Air Dry Styler, Dry Shampoo, Clarifying Shampoo, and Leave-In Conditioner). The best part? Odele fans can now stock up on all their favorite products with the added convenience of Amazon’s fast and free shipping for Prime members.
“We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon,” said Co-Founder Britta Chatterjee. “The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site.”
For those unfamiliar with Odele—which is a phonetic riff off the Norwegian phrase å dele, which means “to share”—the brand was founded by Chatterjee along with Lindsay Holden and Shannon Kearney, with the goal of democratizing the beauty space with clean, premium, and inclusive products. The line first debuted in January 2020 exclusively at Target and direct-to-consumer before expanding into retailers like Ulta Beauty and CVS Pharmacy in February 2023. All of their products, which are formulated by hair type and texture, are vegan, dermatologist-and pediatrician-tested, Leaping Bunny certified and formulated without sulfates, formaldehyde, phthalates, parabens or synthetic fragrances. Now, with their new Amazon storefront, the brand is able to continue meeting their consumers where they are shopping.
To shop Odele’s Amazon storefront, be sure to click here. And to keep up with the latest news surrounding the brand, be sure to visit odelebeauty.com or follow @odelebeauty on Instagram.
