Since launching in January 2020, Odele has made many strides in the haircare industry by creating masstige, clean, vegan hair care products at an affordable price. The brand has quickly acquired popularity among consumers with its innovative launches. As of this week, Odele has now expanded their range of products available at Target and Ulta Beauty, with the addition of four new products. Spoiler alert: these products will allow you to get dreamy, voluminous, thick hair!
The four new products—Thickening Shampoo, Thickening Conditioner, Rejuvenating Scalp Serum, and Volumizing Foam—are all designed to help you achieve thick, voluminous hair while hydrating and stimulating your scalp.
The Thickening Shampoo and Thickening Conditioner, are all created to be density boosting and strengthening, formulated with plant actives that also improve overall hair strength, scalp health, and fuller hair.
The Rejuvenating Scalp Serum, a must if you care about scalp health, is formulated to stimulate your roots for fuller hair without leaving a greasy finish on your roots.
The Voluminizing Foam is the perfect addition if you want long-lasting volume and heat protection up to 450 degrees and humidity protection to help minimize flyaways, with zero sticky residue or crunch. The foam also promises to provide touchable hold ​for up to 8 hours and prolong your hair style. My favorite part, the fragrance is 100% natural.
You can check out the new products at Ulta Beauty and Target, and if you want to keep up with new launches, you can follow Odele’s Instagram @odelebeauty
