“If it nourishes the inside, it can nourish the outside.”
A mantra that Janell Stephens stands strongly behind, but some chemists couldn’t see the vision for.
Janell Stephens is the mastermind behind the current fastest-growing brand in the texture, curly hair space. And as it turns out, Camille Rose Naturals isn’t just the fastest-growing brand in textured hair, but also the world’s largest Black-owned and female-led hair care brand. Safe to say, Janell’s vision was more than outstanding and once she met her perfect chemist match, her brand soared even more.
With a focus on natural ingredients and the purpose of ensuring her children are using safe and effective products, it is no wonder that Camille Rose Naturals grew into countless homes. Janell’s success and growth show what a sharp businesswoman can achieve with passion, time and energy.
“You have so many people in all cultures that are embracing their natural beauty, what they were born with. Gone are the days where you have curly hair and you’re trying to iron them out. People are rocking their natural. They know how to rock their natural, they know how to style their hair.”
Camille Rose Naturals makes itself even more unique with its handcrafted gourmet treatments. Janelle ensured her brand and products would only be the best of the best for all hair types.
“Different is in. Different is beautiful. Different is amazing. People are embracing what looks different nowadays.”
Janelle understands the transformative power of education within the hair community and its ability to unlock limitless growth opportunities.
“Education is first and foremost. Educate on what’s in our products, the ingredients. What does each ingredient do? The end result? How do you create a curl if somebody doesn’t have it? How do you define a curl that people already have? How do you teach somebody to embrace the texture that they were born with?”
Janelle shares her first steps for people with amazing ideas who want to get their brand out there. To hear the steps Janelle would take if she were in your shoes and more about her journey building Camille Rose Naturals, listen to the rest of this podcast on your favorite streaming platform.
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
