Big things are happening at Wella Company. Wella Americas President Yannis Rodocanachi recently named Nathalie De Gouveia as General Manager of the U.S. market.
In this newly created role, De Gouveia is set to lead the strategy, the teams, and the plans to deliver the company’s growth ambition for the U.S. market, focusing on the professional beauty business and an omnichannel strategy in premium retail and digital. Wella’s U.S. portfolio of brands, which includes Wella Professionals, OPI, Sebastian Professional, Nioxin, as well as the Clairol professional and retail brands will all be under her leadership.
“Nathalie has created lasting and loyal customer and business partnerships, and she has a great passion for building successful teams,” said Rodocanachi. “She will be an outstanding leader for Wella Company’’s most important market.”
De Gouveia brings extensive leadership experience to her new role as Wella’s U.S. General Manager. Prior to her recent appointment, she served as Wella’s General Manager in Brazil, which is a robust and growing market that mirrors the great energy and diversity of the U.S. After joining Wella in 2019, she worked with her Brazilian team to build a multi-faceted business model that drove both Pro Color and Prestige Care, targeting both pros and consumers while prioritizing prestige retail and ecommerce channel expansion. Over the past year, she led the Brazilian organization’s separation from Coty to join the fully independent Wella Company. A key ingredient to her leadership success has been her ability to galvanize people around her to share in the excitement of the journey.
In addition, De Gouveia has previously held beauty and management roles at L’Oréal and at the Body Shop in Spain and Portugal, as well as in Brazil. She also holds a Master’s degree from the Sorbonne and speaks Italian, Portuguese, and Spanish, as well as English and her native French. She currently resides in Southern California with her husband Nelio, son Alexis, and daughter Ana-Julia.
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