MYAVANA is looking to set a new standard for the hair care industry. The AI-driven haircare platform recently debuted its first-ever Certified Stamp for Healthy Hair Care. This certification designates safe and performance-tested products, offers personalized hair care services, and provides beauty technology training to pave the way for the future of hair care and help drive business growth.
All sectors of the hair care industry— from brands and retailers to salons and hair professionals—are eligible to become MYAVANA Certified, transforming their product and service offerings to meet the demands of a more innovative and personalized future. MYAVANA’s mission is to redefine the hair care experience by creating community-focused, data-driven approaches that address hair challenges while fostering growth for businesses across the industry.
“We’re on a mission to revolutionize the future of haircare,” said MYAVANA CEO and Founder Candace V. Mitchell. “We want to provide a new benchmark for haircare brands, professionals, and retailers alike to strive for. Our proprietary technology and training programs under MYAVANA Certified will serve as a resource for every sector of the beauty industry to improve business practices, and in turn, accelerate growth.
So far, the first brands, salons, and retailers that MYAVANA has awarded the Certified stamp of approval include:
Brands:
Alodia Haircare, African Pride Moisture Miracle Collection, Afro Unicorn, Alikay Naturals, As I Am, Aunt Jackie’s, Aveda, Briogeo, Bumble and bumble, Camille Rose, Carol’s Daughter, Colorproof, CurlMix, Curls, Curly Crownz Haircare, Design Essentials, EDEN BodyWorks, Giovanni, Innersense, K18, Lushus Hair, Miche Beauty, Moisture Love, Nexxus, OLAPLEX, OUAI, Ouidad, Pattern Beauty, Pureology, Rebundle, Rezo Hair Care, Sienna Naturals, Slayy Hair, Texture Crush, tgin, The Doux, U Go Girl Hair, Uncle Funky’s Daughter
Salons:
Too Groovy Salon, Karen Marie Salon, The Healthy Hair Loft, Posh Hair Therapy, Splash ATL, K. Skye Salon, Glorious Crown, Kink & Curls Atlanta, It’s a Hair Thang, The Hair Kemist, Shea Universe, Hair Glam’d, HER Naturally Connect, Florae, Gorgeous Looks Salon, Rezo Salon
Retailers:
Ulta Beauty, Salon Centric, Curls and Natural Hair Beauty Place, Shea Universe, LimeLight HairArtistry, The Beauty Genie, Glow + Flow Beauty, Nefertiti Beauty Supply Jax, BPolished Beauty Supply, VAYA Beauty, Krush Beauty, The Beauty KNW How, AHNI Beauty Supply, The Hair Zone Beauty Supply, Kinks and Curls Atlanta, Ella’s Beauty Supply, Yany Beauty, Textured Tech Beauty Supply, MYAVANA Uganda
Through the MYAVANA Certified Hair & Beauty Network, MYAVANA is leveraging science, technology, and data to deliver cutting-edge healthy hair solutions. The network empowers consumers, professionals, brands, and retailers globally with access to advanced technology, data-driven insights, tailored education, and strategic resources. By shifting the industry away from trial-and-error purchasing, MYAVANa promotes personalized consumer journeys for optimal results.
“MYAVANA Certified celebrates the excellence of unique value, shaping the personalization of the hair and beauty industry. It reports the convergence of individuality and community,” says Robin D. Groover, MYAVANA Chief Hair Officer.
Any brands, industry professionals, or retailers who wish to become MYAVANA Certified can subscribe to join the network to access the software, training, and start their certification journey: https://www.myavana.com/pages/myavana-ecosystem
Ahead, here is a breakdown of the core divisions within the MYAVANA Certified Hair & Beauty Network:
Hair Care Brands Division
MYAVANA partners with brands to set new standards for product performance, education, and introduce an innovative, personalized customer experience:
- Become MYAVANA Certified: Gain the MYAVANA Certified Stamp to validate product efficacy across various HairIDs representing diverse global hair textures.
- Product Performance Testing: Leverage MYAVANA’s scientific R&D expertise to optimize product results across a spectrum of 972 HairIKs.
- HairCI — Consumer Intelligence: Understand customer needs and trends to inform product development through our real-time data & analytics dashboard.
- Product Distribution: Expand globally through MYAVANA’s beauty tech retail model in our first store experience in Kampala, Uganda
Retailers Division
MYAVANA is transforming the retail experience with advanced personalized recommendation systems and customer-centric training:
- Become MYAVANA Certified: Stand out with the MYAVANA Certified Stamp for trusted retail solutions that best serve a diverse range of HairIDs.
- HairRI — Recommendation Intelligence: Retailers can use MYAVANA’s “powered by MYAVANA” AI-driven experience to offer personalized guidance, optimize inventory, access data-driven insights, and increase sales.
- MYAVANA Retail Innovation Academy: Educate and empower retailers with cutting-edge business and technology strategies.
- MYAVANA Uganda Beauty Tech Store & Franchising: Expand globally with MYAVANA’s proven retail model driven by personalized hair care technology and open a store in globally identified markets.
Salons/Stylists Division
MYAVANA is elevating hair care professionals and businesses through innovative tools and training:
- Become a MYAVANA Pro: Salons and stylists can join the MYAVANA Hair & Beauty Network for access to premium tools and resources.
- HairScopes and Pro+: Advanced hair strand analysis and hair care insights tailored for clients’ personalized healthy hair journey.
- MYAVANA Salon Success System: Boost salon efficiency and customer satisfaction with proprietary business and technology strategies.
- MYAVANA Certified: Receive a stamp as a designation of healthy hair practices and elevated customer experience.
Cosmetology Schools Division
MYAVANA is advancing beauty education through science, technology, and personalized learning:
- MYAVANA Certified Education: Enroll in MYAVANA’s first Beauty Technology for current and future cosmetologists.
- Partnership with Atlanta Barber Institute, Groove Global, and the City of Atlanta
- This course combines advanced healthy hair care practices, data-driven science and technology, and the artistry of barbering into a cutting-edge certification program. It integrates the latest techniques and tools, including the MYAVANA HairScope, an AI-powered device enabling stylists and barbers to analyze clients’ hair strands intelligently and instantly create personalized healthy hair care plans. By leveraging this innovative approach, the course unlocks opportunities beyond the chair and paves the way for career new paths in beauty technology. This collaboration seeks to revolutionize textured hair care education, offering advanced training that supports workforce development through trade schools and introduces STEM concepts within the field of cosmetology.
- 12-Week Virtual Course and Hands-On Training
- Introduction to MYAVANA Pro
- The Salon C.A.R.E Experience
- Understanding the Unique Hair ID (Texture, Type, and Condition)
- The Science of Healthy Hair Care
- Building Personalized Hair Care Regimens
- Comprehensive Healthy Hair Care Plan
- MYAVANA HairAI Tech & Tools
- In-Salon Services and Processes
- Product Knowledge: Essential C.A.R.E Products
- Salon Success: Positioning You & Your Salon as a MYAVANA Pro
- Educational Tools and Techniques
- Partnership with Atlanta Barber Institute, Groove Global, and the City of Atlanta
Hair Communities Division
MYAVANA is activating hair communities and empowering hair enthusiasts through personalized, tech-enabled experiences:
- Personalized Hair Journey Guidance: Empower consumers and communities to navigate their hair journeys, understand their strands, and what products they should use according to their Unique Hair ID. Recommendations are accessible in their digital hair profile via the MYAVANA web and mobile app.
- Healthy Hair Care Plan: Gain access to a customized plan tailored to your unique hair profile.
- Subscriptions + Benefits: Enjoy exclusive membership perks, including product discounts, consultations, and personalized recommendations.
- Weekly Hairstyle Recommendations: Evolve on your hair journey through Hairstyle Recipes and Curated Hair Care packages in partnership with local retailers and salons.
- Virtual Hair Club + MYAVANA TV: Connect and be inspired, educated, and informed through our:
- Daily Hair Diary Engagement
- Track your hair journey and receive daily maintenance tips
- Uplift your well-being through daily check-ins
- Daily App Notifications
- Affirmations and hair tips to inspire confidence
- Community experiences to foster connection
- Daily Hair Diary Engagement
