Earlier this month, Beautynova Americas announced that milk_shake and Beautynova worldwide, through its Italian organization z.one concept, set an incredible new GUINNESS WORLD RECORD™ in Ibiza, Spain for the “most people styling hair simultaneously.” Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience with a full range of professional hair products that includes color, care, and styling.
On October 8, teams of hairstylists from across the globe took over Paseo Vara de Rey, in the heart of Ibiza, with a 348-meter-long hair beauty station — the largest ever created. Over 600 hairstylists offered unique looks and an unprecedented experience to more than 1,500 local residents using milk_shake and other Beautynova brands simply zen, and DEPOT.
A total of 479 licensed stylists were confirmed to have participated by the Guinness judge and team present at the event!
For more information about milk_shake, visit their website. And for realtime updates from the brand, be sure to follow on Instagram and TikTok.
