Salon pros, get ready to experience a spectacular shopping experience unlike any other! Henkel, the company behind some of your favorite professional hair brands like PRAVANA, Sexy Hair, and Kenra Professional, has just launched SALONORY— a first-of-its-kind e-commerce site exclusively for the professional hair salon community.
Amid a rapidly-evolving global marketplace, the new online platform seeks to be a one-stop shop for stylists and their product needs, whether it be vibrant hair color and lighteners or luxurious after-care. Following a B2B direct mobile-optimized model, SALONORY allows shoppers to click, shop, and stock up on over 1,500 products from over 10 of their favorite Henkel brands in one seamless destination— all while enjoying the convenience of direct delivery straight to their door.
Speaking about the motivations for creating the site, Head of Regional Digital Marketing and the U.S. eShop, Henkel North America, Tanuja Singeetham shared, “We’ve seen explosive growth in e-commerce amongst hair salon professionals over the past few years. The SALONORY platform allows us to provide customers with an easy and convenient way to get products delivered directly to them. We know customers expect more personalized and relevant experiences from brands today. SALONORY gives us the opportunity to meet their changing needs and expectations.”
As if salon pros needed even more of a reason to start filling up their virtual carts, SALONORY will be offering shoppers a variety of special promotions as well as the opportunity to earn reward points with every purchase by becoming a member of the SALONORY PRO Rewards Program. These points can be redeemed for full-size products, exclusive vouchers, and salon accessories. Best of all, each month there is the possibility of racking up points even faster thanks to featured double-point products!
“At Henkel, digitalization is a key priority for the organization. The launch of SALONORY further shows our commitment to innovation and the use of digital tools to build powerful customer-focused solutions. SALONORY is a terrific example of the type of new business models and go-to-market approaches that will increase customer proximity and direct interaction with our valuable customer base in this fast-changing marketplace,” said Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional North America.
Ready to start shopping SALONORY? Be sure to head over to the website and create an account. Once customers have been verified as a licensed salon professional, they’ll be granted exclusive access to professional-only pricing and promotions.
To learn more about SALONORY, make sure to sign up for their email newsletter on their website or follow @salonory on Instagram.
