There’s a new kid in town and they’re all about hair nourishment. Nutrire, the clinically proven scalp and strand hair care brand just launched and they’re already making strides in the hair care industry by offering a personalized system that addresses unique scalp and strand needs. The brand’s debut collection features two advanced treatment scalp serums, three scalp-focused shampoos, and four strand-specific conditioners—all priced between $36 to $68.
The brand principle follows a three-part nourishing system based on fundamental skincare standards: clinically treat, cleanse, and condition, an approach that allows users to tailor their haircare to their specific needs.
The brand comes from the rich heritage of Tricoci Salon and Spa, a nearly 50-year-old beauty luxury salon and spa based in the greater Chicago area that specializes in expert hair, skin, nail, and body care. Strategically developed within its forward-thinking CPG incubation hub, the brand fuses luxury and efficacy to set a new standard for beauty, driven by professional expertise and clinically proven technology.
“This launch marks a bold departure from traditional hair care norms. Where the category often focuses solely on the strand or bundles shampoo and conditioner together to address a single concern, Nutrire rewrites the script by delivering the most potent nutritional formulas for both the hair and scalp. We refuse to let consumers compromise – pairing clinical performance with the elegance of tailored, luxurious care. Nutrire is about empowering people to achieve their healthiest, most vibrant hair, supported by a transformative approach that truly elevates scalp and strand health.” said Kristen Chase, Nutrire’s General Manager.
Nutrire’s shampoos and conditioners focus on your specific scalp and strand concerns and are formulated with ingredients to address them. The three shampoos S.1 CALM, S.2 RENEW, S.3 BALANCE, conditioners C.1 DENSIFY, C.2 HYDRATE, C.3 QUENCH, and C.4 REPAIR, and scalp serums T.1 DAY, T.2 NIGHT, are all formulated with ingredients that we’re used to seeing in our skincare products such as niacinamide, argan oil, lactic acid, and prickly pear.
Plus, the brand’s proprietary blend that primes follicles for nourishment while ensuring your strands are perfectly primed to absorb essential nutrients COMPLEX8 is present in all of their products, which are all dermatologist-tested and vegan, and formulated without sulfates (SLS and SLES), parabens, phthalates, formaldehyde and other ingredients that can be harmful to health, scalp and hair.
To learn more about the brand you can visit their website Nutrire.com or check out their instagram page @nutrire_official.
