Just when we thought Clairol’s already impressive lineup of at-home hair color products couldn’t get any better, the brand goes and releases a new revolutionary hair color line.
Allow us to introduce you to ColorStrong, Clairol’s innovative at-home color system that delivers vibrant colors while strengthening hair bonds. This first-ever bonding hair color line from the brand was designed to meet the growing consumer demand for high-performance hair color products that provide sublime color along with health benefits.
Inspired in part by the growing skinification trend, (where skincare principles influence broader beauty routines) ColorStrong incorporates skincare-inspired ingredients such as Alpha Hydroxy Acid (AHA) to strengthen and revitalize hair from within with a three-step hair color system—all with zero use of ammonia. The result is a long-lasting, multi-dimensional color that leaves hair stronger and healthier from the inside out. But that’s not all, much in alignment with the brand’s commitment to sustainability, ColorStrong is vegan, free from PPD/DT, and comes packaged in eco-friendly recycled materials.
“At Clairol, we believe hair color is a powerful form of self-expression and empowerment,” says Saeema Shakir, Director of Hair Color Product Development at Clairol. “With ColorStrong, we’ve redefined what at-home hair color can achieve by merging cutting-edge bonding technology with vibrant, multi-dimensional shades. This innovation not only delivers stunning results but also nurtures hair health, giving consumers the confidence to embrace their unique style without compromise.”
So, what exactly makes ColorStrong such a standout? Here are some of its incredible features:
- A 3-step color kit including a topcoat (Bonding Primer), a permanent color cream, and a base coat (Bonding Treatment)
- Bonding primer to support the internal strength of the hair while it colors.
- Radiant multidimensional color that reinforces the hair structure.
- Bonding treatment for added strength and intense hydration.
- A Unique Formula: Infused with AHA bonding care for enhanced hair strength.
- Ammonia-Free: For a coloring experience that protects hair integrity.
- Designed with a Focus on Sustainability: Vegan formulation and sustainable packaging.
- Vibrant Color Range: 18 new shades available that are inspired by iconic destinations like Miami and Rome, with each unique capturing the essence of these dream destinations.
With the launch of ColorStrong, Clairol expresses a commitment to the doers, creators, innovators, and reinventors—one that comes to life in the next phase of the brand’s “It’s So Me” campaign, which will embrace the DIY spirit, empowering individuals through self-expression.
Clairol has already released a dazzling spot that showcases the radiant transformations, bold self-expression, and confidence that comes with using ColorStrong. This spot is part of a larger campaign that will exist digitally and via influencer partnerships, which all capture the spirit of reinvention and the joy of embracing one’s true self.
Retailing at $13.99, Clairol’s ColorStrong is now available for purchase online and at a number of retailers. For more information about the new color line or the “It’s So Me” campaign, be sure to visit clairol.com or follow @clairolcolor on Instagram.
