In case you missed it, Lindsay Lohan is BACK — with a slew of film projects on the horizon and, now, a hair campaign for NEXXUS. Iconically red-headed, the actress has experimented with her hair throughout her decades-long career leading to many a hair-inspo moment for her audience. It makes perfect sense that she finally team up with a hair brand.
In the NEXXUS campaign, dubbed “The Style Swap,” Lohan draws inspiration from some of her earliest and most memorable characters to achieve completely different looks and showcase the true versatility of the brand’s Styling Line. The campaign video features Lohan seated at her vanity, deciding between hairstyles that embody characters from her 1998 film, The Parent Trap. Thanks to clever hairstyling and Lohan’s accent work, millennials, like myself, will immediately get the reference.
Watch “The Style Swap” campaign spot below to see which “twin” wins out.
The NEXXUS Styling Line collection is available for purchase at mass market retailers nationwide. To learn more about the NEXXUS Styling Line, visit nexxus.com or follow @nexxushaircare on TikTok and Instagram.
