If you’ve been a longtime fan of It’s a 10 Haircare, we’re happy to share that founder Carolyn Aronson has launched a new haircare brand for you and your clients to obsess over: Cloud Haircare.
Prioritizing sustainability and ingredient integrity, Cloud Haircare offers high-performance and clean hair products that deliver salon-quality results at an accessible price point. All of the brand’s products are crafted with vegan, SLS-free formulations, and packaged with 94 percent post-consumer recycled materials. With its offerings, Cloud Haircare hopes to embody a new standard in beauty: “Affordable Luxury for Everyone.”
The brand’s debut collection includes an expertly curated collection of products addressing diverse hair needs, providing everything, from lightweight hydration to volume and definition. So far, the product line-up features two shampoo and conditioner duos—one focusing on volume and the other on hydration, a volumizing leave-in, a volumizing styling spray, a nourishing leave-in detangler, and a weightless glossing serum. Infused with premium botanicals and science-backed ingredients, each product’s formula reflects Aronson’s decades of industry expertise and passion for helping people achieve their best hair.
“This is a dream come true for me,” Aronson. “Cloud Haircare brings the quality and performance I’ve always insisted on into a more accessible retail landscape. We’re offering consumers products that feel indulgent but are available right where they shop every day.”
With the launch of Cloud Haircare, Aronson, who is best known for her first beauty company It’s a 10 Haircare (a professional haircare staple!), is expanding her portfolio into the mass retail space, aiming to lead the category with innovative products at affordable prices. The brand is also strategically targeting a highly receptive Gen Z audience, who prioritizes environmental sustainability and are discerning about the quality of products they use.
Cloud Haircare is currently available for purchase at cloudhaircare.com as well as CVS stores nationwide and cvs.com. However, in early 2025, you’ll soon be able to spot the line at Walmart stores nationwide and at walmart.com
For all things Cloud Haircare, be sure to follow @cloudhaircare on Instagram.
