In today’s digital world, it’s tempting to put all your brand-building efforts into social media. Platforms like Instagram, TikTok, and Facebook offer instant exposure and seem like the perfect way to grow your business.
But what happens when the algorithms change, your account gets hacked, or worse—your platform of choice disappears? Sounding familiar?
Relying solely on social media to drive your brand could be a risky move for your future.
Social media can be a double-edged sword. One day your post might go viral, the next, it might get buried by a new algorithm change. And don’t forget the possibility of account hacks or bans—things out of your control.
It’s a great tool, but it shouldn’t be the foundation of your brand. Meta (think Facebook and Instagram) controls the game, and they can change the rules whenever they want.
For Danielle Keasling, relying solely on social media doesn’t cut it. When Keasling started in the industry, social media wasn’t even on the radar. She believes building assets that you own, like a website, email list, and blog, allows you to control your brand. By focusing on owned media, you’re building something that’s truly yours, not dependent on the unpredictable nature of social platforms.
Beyond this, Keasling recommends learning SEO and exploring AI tools to stay adaptable. Things are always changing, and new platforms or AI tools could shake up the digital world. If you’re not prepared, your brand could get left behind. Starting with these resources and a good foundation will help grow your business beyond social media and keep you competitive.
Don’t get Keasling wrong—she acknowledges that social media is a great and powerful tool, but advises not to put all your eggs in one basket. In her Hair Biz and Beyond program, Keasling outlines practical strategies to help your business thrive beyond the social media spotlight.
Ready to learn more? Tune in to Tease Talks where Keasling breaks down the tips and tricks you need to keep your business growing!
