The Professional Beauty Association (PBA) is urgently seeking donations for its Disaster Relief Fund as thousands of salon industry professionals across the southeast US have been impacted by the devastating destruction of Hurricane Helene.
Founded in 1955, the PBA Disaster Relief Fund was created to help industry professionals pay for essential items such as clothing, food, bills and supplies during times of natural disaster. The fund is supported by generous donations from industry professionals and businesses and has distributed more than $2 million to help industry professionals get back on their feet following catastrophic disaster. Importantly, 100% of donations go directly to those in need.
“Over the weekend, we received an unprecedented number of applications for Disaster Relief Fund assistance from professionals across all sectors of the beauty industry,” shares Rachel Molepske, PBA Director of Leadership Operations & Charitable Programs. “We expect that number to grow significantly as power and cell service are restored and we are making an urgent plea for donations to help those affected.”
If you are able, please help salon professional industry professionals get the support they need. Please donate to PBA and spread the word via social media and word of mouth. L’Oreal and SalonCentric have already committed $15K each to PBA’s DRF.
PBA notes that donations of any size are appreciated and needed. For more information, or to apply for help or donate, visit probeauty.org/disaster-relief-fund/.
