Haus Labs by Lady Gaga just dropped a new mascara featuring haircare innovation! The brand’s B Structural Volumizing + Lengthening Mascara is powered by vegan B-Silk™️ to nourish lashes while wearing and reduce lash loss at removal. Based on clinical studies, the mascara increases lash volume by 5X* with just one coat. And it resists smudging, transferring, and fading for up to 12 hours, making it the perfect choice for those who demand beauty that lasts through anything.
Noting how big a deal this launch is for the beauty industry, The Tease connected with Haus Labs’ Global Artistry Director — and Lady Gaga’s go-to, personal makeup artist — Sarah Tanno to get the scoop. Scroll for our lightning quick Q&A.
The Tease: As a professional makeup artist what do you love most about the B Structural Volumizing and Lengthening Mascara?
Tanno: As a professional Makeup Artist, I usually carry around several different mascaras to achieved a different look on clients eyelashes. Until now! I feel like I get the benefit of customization when using B Structural. They can be soft and defined for an every day look or you can build mega volume by applying another coat.
What do fellow MUAs need to know about the B Structural Volumizing and Lengthening Mascara that’s going to make them add to cart?
Tanno: It’s the first ever mascara to use this patented biotech ingredient, Vegan B-Silk which comes from the haircare world and both conditions and fortifies your lashes while you are wearing it: This means less lash fall out! It is long-wear, ultra black and the most comfortable non-clumping, lightweight mascara I’ve ever tried. It works great on all lash types (and eye shapes) which means as a Makeup Artist it’s less tubes of mascara you need to carry around.
Is there anything else you’d like to call out about this new launch?
Tanno: It’s the newest innovation in Eyelashes! I am confident to say this will immediately be a best seller and will have lifetime fans! Another amazing innovation from Haus Labs.
The new B Structural Volumizing + Lengthening Mascara is available exclusively at SEPHORA across the U.S., Sephora Canada, U.K, and Europe as well as on hauslabs.com, and in select stores nationwide for $29.00. For more on Sarah Tanno, be sure to follow her on Instagram.
