Whether you frequently work with curly-haired clients or have curls and coils yourself, göt2b has totally got you covered with their brand new Curled line.
Specifically crafted just for curly hair, göt2b Curled is designed to enhance and define your natural texture–all without the crutch. The haircare line launched with three new products—Flexible Curl Foam, Curl Defining Jelly, and Styling Cream—to provide styling solutions for each curl pattern. In the coming months, göt2b will be adding an additional three products to the line-up: a Leave-In Curl Refresher, Detangler, and Hair & Scalp Spray Oil.With this new line, göt2b hopes to be the go-to relevant brand that Gen Z can connect with through their curls.
Meet göt2b’s New Curled Brand Ambassador, SherriAnn Cole
In an effort to educate consumers on their new Curled line, göt2b has tapped celebrity hairstylist SherriAnn Cole as their new göt2b Curled Brand Ambassador. In her new role with the brand, Cole will help spread education and awareness across göt2b’s new Curled line, in addition to collaborative digital and social media brand activations.
Based in Los Angeles, Cole is known as a premier multi-hyphenate when it comes to hair, as she demonstrates a range of mastery and flexibility in styling multiethnic haircare. She is driven by a passion for hair, combined with creativity and a relentless pursuit of excellence that transcends beyond a styling moment. She also boasts a strong list of celebrity clients such as Yara Shahidi, Kelly Rowland, Ayesha Curry, and more.
Speaking on Cole’s recent appointment, Linda Lin, Head of Consumer Hair at Henkel shared, “SherriAnn is an expert in her own field, and has valuable experience with a variety of hair textures which will enable us to not only tell, but show consumers the true point of difference of göt2b Curled.”
As for Cole, she couldn’t be more thrilled about her new partnership with göt2b. “I’m so excited to be working with göt2b, a brand I’ve loved and genuinely used for years! As someone who truly values finding products that help people embrace their natural curls, partnering with göt2b Curled feels like the perfect fit,” she said. “I identify with the brand’s ethics of ‘being whoever you want to be’ and I’m thrilled to be reaching out to the curly community with this message! The curl industry has evolved so much over the years, and I look forward to joining göt2b in spreading awareness and education along with my personal tips and tricks around their new line of Curled products.
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