Get the Alice + Olivia NYFW SS25 Hair With These Briogeo Styling Essentials

09/09/2024

In a first, Briogeo hit the runway with Alice + Olivia. Making use of the newly-launched styling products, the hair team was led by celebrity hair artist Matthew Curtis, on behalf of Sola Salons.

“I was inspired to create these hair looks by imagining a romantic afternoon walk through the Gardens of Versailles,” said Curtis. He added, “The collection is heavily embellished and embroidered so I wanted to make sure the looks had that sleek but maximalist vibe also.”

Scroll for a breakdown on our favorite of the runway hairstyles.

Get the Look:

  1. “I started with the Briogeo Yuzu + Plum Oil Full Miracle Styling Foam on dry hair to create a textured base to our ponytail and we dried through with our GHD hairdryer.
  2. I then pulled the hair back applying the Briogeo Style and Treat Yuzu + Plum Oil Light Work Sculpting Crème, using our hands we gathered at the back of the head and then used the wide tooth comb in areas to leave grooves throughout the base of the ponytail.
  3. On the length of the ponytail we applied Briogeo Style & Treat Yuzu + Plum Oil Sleek Stick to our hands and then did a rope braid and secured it with elastic with wrapped rope around the base of the ponytail creating a rope chignon.
  4. I then applied a XL butter yellow, red, white with black spots & striped scrunchies and then pulled out the rope braid to create more drama!
  5. We made sure to smooth out any hairline with the Briogeo Style & Treat Yuzu + Plum Oil Sleek Stick to get rid of flyaways.”

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