The hair coloring process in salons is set to look very different if beauty and wellness marketplace platform Fresha has anything to say about it.
Fresha recently announced a strategic investment and partnership with Yuv, a company specializing in AI-powered hair color technology. This new collaboration between the two companies will allow for the integration of Yuv’s groundbreaking haircare solution in the salon industry. By doing so, Fresha hopes to totally transform the hair coloring experience for pros, by enhancing precision, streamlining inventory management, and ensuring personalized and consistent services for clients.
“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair coloring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how salons operate and position Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”
As far as salon services go, hair coloring is highly complex, requiring precision and consistency. The beauty of Yuv’s technology is that it allows salons to save personalized hair color formulas directly under a customer profile, ensuring a consistent and tailored experience for every client. For salon owners, this is a plus because it means that they can offer a high-quality customized service every time, which not only strengthens client loyalty, but also drives repeat business.
But aside from improving the client experience, Yuv’s technology also significantly improves inventory management. Incorporated into Fresha’s backend systems, Yuv’s haircare solution provides salons with real-time insights into product usage and automates restocking process. This feature optimizes efficiency and profitability by reducing waste, optimizing stock levels, and cutting costs while ensuring that necessary supplies are on hand.
By addressing these pain points for salons with the help of Yuv’s technology, Fresha expects to increase its platform’s stickiness and deepen merchant loyalty. Currently, they boast a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Through their collaboration with Yuv, Fresha hopes to further embed themselves into the day-to-day operations of their largest vertical and cement themselves as the go-to platform for salon and beauty pros globally.
“We’re thrilled to join forces with Fresha,” adds Fransciso Gimenenz, Founder and CEO of Yuv. “Partnering with Fresha provides us with the platform and reach we need to revolutionize the salon experience on a global scale. Together, we’re set to transform how professionals and clients approach hair coloring, creating a more efficient and personalized process that benefits everyone involved.”
For the latest updates regarding Fresha’s new partnership with Yuv, be sure to follow @fresha on Instagram.
