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OLAPLEX’s commitment to curl care has us cheering. From waves to coils, the OLAPLEX Bond Shaping Technology™ is a game changer, and seeing stylists and clients love these products and services has us cheering even louder.
The Tease dove deeper into the impact of these revolutionary products and services with Naeemah LaFond, an OLAPLEX Global Ambassador renowned for her fashion runways, global ad campaigns, editorial stories, and much more. As an advocate for diverse hair among beloved brands, LaFond shared with us how OLAPLEX is serving the curl community inside and outside of salon doors. Read on to see what she had to say.
The Tease: How do you help clients declare their curl confidence?
LaFond: By showing them how easy it can be to do their own hair by providing them with the right tools! Olaplex Bond Shaper is definitely one of those tools.
Why do curls deserve tailored care?
LaFond: All hair deserves tailored care. Curls, like any other hair type, have particular needs. My clients want products that make their curls and coils feel moisturized and look defined.
What makes the OLAPLEX Bond Shaper™ service unique in the industry?
LaFond: There is no other science backed hair service that is catered specifically to curls until now. This is a breakthrough for curls that works with natural curl patterns, not against them.
Can we get some context into the wider landscape for the curly hair community to set the scene?
LaFond: There has never been a treatment that makes curls pop and delivers such an impactful and lasting end result. And the right time is now. Bringing Olaplex Bond Shaper to market now is filling a void in the curl care space that we didn’t even know could be filled.
What is the opportunity with OLAPLEX Bond Shaping Technology™ more broadly?
LaFond: As there are science backed treatments that highlight straight hair and amplify everything that is beautiful about sleek straight tresses, we need to also have treatments that amplify everything that is beautiful about curls and coils.
How will OLAPLEX Bond Shaper disrupt the industry? What impact do you see it having on clients coming to the salon for the service?
LaFond: Curly clients will flock to salons for this treatment because in one sitting it delivers everything curly folks want in their natural styles; curls that are defined, hydration, shine, and healthy looking hair.
Why do you think many stylists feel less than confident about caring for curls?
LaFond: Textured hair wasn’t really taught in cosmetology school, so we can’t expect stylists who don’t have curly hair themselves enter the beauty industry equipped to tend to all hair types.
How will having the OLAPLEX Bond Shaper™ service at the backbar improve your salon/work?
LaFond: We have something that we can offer to clients that can provide immediate results, and to benefit the stylist’s financial growth.
How can your clients benefit from the OLAPLEX Bond Shaper™ service?
LaFond: Clients who have suffered from heat damage or stress to the strands from styling can revive their hair with this service.
What do you love about the OLAPLEX Bond Shaper™ Gel?
LaFond: The Bond Shaper gel is curl definition in a bottle!
What makes the OLAPLEX Nº.10 Bond Shaper™ Curl Defining Gel unique in the industry?
LaFond: Nº.10 Bond Shaper™ Curl Defining Gel is revolutionary because it provides not only definition but repair at a molecular level.
How can your clients benefit from the OLAPLEX Bond Shaper™ retail gel?
LaFond: I’ll be using OLAPLEX Nº.10 Bond Shaper™ Curl Defining Gel on set for the models I work with. Often their hair goes through a lot so I love to provide products that can nourish and protect while helping to revive natural curl patterns in wavy and curly hair. It’s a humidity-resistant, anti-frizz curl gel that gives flexible hold for soft, smooth, hydrated, healthy curls without that crunchy feeling. It’s also great for styling at home after the service.
As a leading voice in this industry, what does it mean to you to bring OLAPLEX Bond Shaper into the spotlight for clients and salons?
LaFond: I’m so excited for clients to experience Olaplex Bond Shaper. It’s not only going to amplify their salon experience, it’s also going to change how they do their own hair at home by providing some ease to the wash and go process.
To grab this new product and experience the Olaplex Bond Shaper Curl Rebuilding Treatment for your own clients, head to pro.olaplex.com.
If you’re not already, make sure to follow Naeemah LaFond and OLAPLEX on Instagram to keep up with the work they’re doing in fighting for beautiful and healthy curls.
