This year’s Cosmoprof North America Miami, held from January 21-23 at the Miami Beach Convention Center in South Beach, Miami, marked its second year and further cemented its importance in connecting brands with distributive and retail partners across North, Central, and South America.
Building on the momentum of last year’s inaugural event, the 2025 show saw steady attendance throughout all three days, a notable improvement from the high but uneven turnout of 2024. The consistent energy and engagement from attendees and exhibitors underscored Cosmoprof North America growing influence as a hub for industry innovation and collaboration.
This year, four standout trends emerged from the show. Keep reading for more.
Fragrance Is on the Rise
Fragrance took center stage at Cosmoprof North America Miami 2025, with significantly more exhibitors showcasing aromatic innovations. This aligns with the broader growth trajectory of fragrance within the beauty industry, as consumers and professionals alike place a higher emphasis on scent as a key product differentiator. Beauty professionals now have the opportunity to incorporate fragrance storytelling into their services, emphasizing aroma profiles to enhance the overall client experience.
One standout in this category is SACHAJUAN. Renowned for its original Protective Hair Perfume, the brand has expanded its offerings with the new Protective Hair Perfume Bois Noir, which features sweet and smoky notes. This move highlights how SACHAJUAN has anticipated and adapted to the rising demand for fragrance-forward beauty products. Salon professionals can request exclusive pricing through the portal found on the SACHAJUAN website.
Light Therapy: The Final Frontier of Hair Care Innovation
Over the past decade, light therapy has transformed skincare with its non-invasive, results-driven treatments. This year, Cosmoprof Miami highlighted the proliferation of light therapy into hair care, particularly for scalp health and professional styling tools.
Leading the charge in this space is Nicky Clarke, a UK-based celebrity stylist and industry icon. His NSS902 Infrared Pro Hair Straightener represents a breakthrough in professional styling, using infrared technology to heat hair gently from the inside out, minimizing damage while delivering superior results. This innovation signals a new chapter in the “skinification” of hair care, where advanced technologies elevate both scalp and hair health.
Glam Has Re-Entered the Building
After years dominated by clean and minimalist aesthetics, glam is making a bold comeback across all beauty categories. From bold lashes and glossy lips to high-impact extensions, the resurgence of glam reflects a renewed desire for bold, expressive beauty. Even skincare brands are leaning into high-glam imagery, blurring the lines between skincare and makeup.
The Hair Shop emerged as a leader in this trend, bringing its expertise in celebrity-level hair extensions to a wider audience. Long a staple on the red carpet, The Hair Shop is pivoting to focus on the “prosumer” market under the leadership of Lloyd Adams, its new Vice President of Sales and Education. With nearly universal options for hair color, length, texture, and application methods, and an impressive Core Artist team, the brand is empowering both salon professionals and beauty enthusiasts to embrace their most glamorous selves.
The Search for the Next “It” Ingredient
While bonding technology has dominated the conversation as the hot topic ingredient for over a decade, the industry is now looking for the next game-changing service or ingredient. This year, aloe emerged as a compelling candidate, celebrated for its ability to provide lasting hydration without interfering with color processes.
Satin Hair Color showcased this potential with its aloe-based color formulations, designed to deposit micropigments deeply while respecting the natural curl pattern of the hair. Under the guidance of new National Director of Sales Lisa Finucane, Satin is reintroducing its innovative product line to salon professionals, promising hydration and vibrancy in every shade.
Cosmoprof North America Miami 2025 not only highlighted these exciting trends but also reinforced the importance of collaboration and innovation in shaping the future of beauty. As brands continue to push boundaries and redefine standards, the Miami show has proven to be an essential space for fostering these transformative ideas. We’re already looking forward to seeing how these trends evolve at next year’s event!
