Cleverman is welcoming a brand new face to their family!
The grooming brand recently announced that celebrity hairstylist Jorge Buccio has come onboard as the company’s first Senior Colorist and Spokesperson. This new partnership between the two comes amid Cleverman’s ongoing efforts to expand its subscriber base, enhance their customer experience, and ultimately, strengthen the brand’s presence in the hair grooming market.
With more than 20 years of experience working as a top hairstylist and expert colorist, Buccio couldn’t be more suited for the role. Considered to be one of the most sought after stylists in the fields, he regularly works with some of the biggest names in Hollywood, including Salma Hayek, Eva Longoria, Julianne Hough, Kirsten Dunst, and Matthew McConaughey.
But celebrity styling aside, Buccio’s stunning work has also been featured in numerous international and high-profile publications such as Elle, Marie Claire, Cosmopolitan, American Salon, and Modern Salon. Not to mention, the veteran stylist has won numerous awards and accolades including the BTC BIG SHOT Award for men in 2016, the winner of the 2017 and 2018 American Crew All-Star Challenge, and a NAHA Men’s Finalist back in 2014.
In his new role, Buccio will play a critical role in elevating Cleverman towards its next stage of growth as it continues to invest heavily in its industry-leading tools, techniques, and products, according to a press release. Lending his extensive knowledge and expertise to the brand, his presence will aid in continuing to build the grooming brands’ color and retail business by serving as a source for consumers with specific color questions and spokesperson for media to discuss techniques, the latest trends, and all topics related to male hair and beard dyes. Moreover, Buccio will collaborate with Cleverman to build the brand’s online platform and provide comprehensive support to evolve the company’s online tools and innovation pipeline.
To learn more about Cleverman and see Jorge’s work as the brand’s new Senior Colorist be sure to follow both @clevermannyc and @bucciojb on Instagram.
