Celebrity Hairstylist Ruslan Nureev Spills on Alterna’s Newest Launches

10/16/2024

In case you missed it, Alterna Haircare just added two new products to its cult-fave Caviar Anti-Aging Replenishing Moisture line-up: the Replenishing Moisture Masque and Replenishing Moisture Hair Oil. These new items infuse moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Naturally, the industry is abuzz about Alterna’s latest innovations, including celebrity hairstylist Ruslan Nureev who swears by them.

The Tease connected with Nureev, known for his stunning editorial work, about why he loves working with the Alterna Replenishing Moisture Masque and Oil behind the chair. Scroll for his responses!

Replenishing Moisture Masque

“I love the Replenishing Moisture Masque for its intense hydration. Thanks to the inclusion of Shea Butter, it delivers exceptional moisture, especially for curly or naturally dry hair textures that really need it,” says Nureev. He clarifies, “those with straight and fine hair can benefit from this product by using a small amount. It goes a long way, leaving hair soft and nourished without feeling heavy.”

Replenishing Hair Oil

On the Replenishing Moisture Oil, Nureev says, “It gives the hair a sleek, smooth finish without weighing it down.” And, just like the masque, he notes, “a little bit truly goes a long way, so I recommend rubbing the product into your palms before application to distribute it evenly. This oil provides a lightweight shine and helps tame frizz while maintaining a natural feel.”

For more information on Alterna Haircare’s newest products, be sure to visit their website. And follow Nureev on Instagram and TikTok.

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