Already a mega-talented hairstylist to stars like Hilary Duff, Riz Ahmed, and Ilana Glazer, Michael Dueñas is now taking his love of hair and beauty to the next level with the launch of his own full-service creative agency. Named Veluer Creative, the Los-Angeles-based firm, which specializes in creative direction, brand imagery, and strategy, is focused on providing unique and memorable branding, advertising, and storytelling opportunities for beauty brands.
Along with managing visual brand strategies and supporting a variety of clients, Veluer Creative will also provide a list of services that include product formulation, creative direction, brand imagery and photography, brand videos, and branding and package conception — all important aspects of building brand recognition across all industries. Veluer’s handpicked team is set on taking a goal-oriented approach to every brand that they work in order to achieve high-impact results and long-term success.
“At Veluer, we’re looking to lean into the future of beauty and image-making in order to reinforce our clients’ brand experience. By positioning and showcasing our expertise, we’ll be helping brands engage their audiences and network in ways that are unconventional,” says Celebrity Hairstylist and Founder, Michael Dueñas. “Our goal is to ensure that each client is cemented into the consumer consciousness in an authentic way through unique storytelling and a 360 degree look at what they need most in terms of visual identity.”
Under Dueñas’ direction, Veluer plans on staying ahead of the curve by developing experimental creative media content and merging brands with in-depth visual stories and identities that speak to a wide audience. The firm hopes to both inspire and empower all of the beauty brands they work with as well as help establish emerging companies as disruptors in the industry.
While Veluer’s roster of clients has yet to be revealed, if you head over to the agency’s website, you can take a look at the comprehensive offerings that they provide to help brands adapt to the ever-changing world of beauty.
If you would like to learn more about Veluer, be sure to visit their website here and to see Dueñas’ work, make sure to follow @michaelduenas on Instagram.
