With over 15 years of industry experience, LA-based celebrity hairstylist Laura Polko has made a name for herself styling the manes of major stars like Gigi Hadid, Hailee Steinfeld, Madelyn Cline, Adriana Lima, and Bella Hadid, among many others. Now the award-winning hairstylist has brought her red carpet expertise to the haircare world with the launch of her own eponymous haircare line, Laura Polko Los Angeles.
Available exclusively at Target (online and nationwide!), the line bills itself as being “high-performace haircare” that provides professional results. The debut collection, which is made up of signature essentials as well as styling products, features four shampoo and conditioner duos that each focus on a specific haircare need—moisture, repair, volume, and color protection. To round out the line, there’s also a moisturizing leave-in conditioner and a color-protecting hair mask. The most exciting part? All of the products are priced under $16.
“In my close to two decades in the industry, I’ve learned exactly what products work, which don’t quite hit the mark, and what’s missing. When done right, everyday signatures and styling essentials don’t need to be exorbitantly expensive. When you fall in love with a product, you want to be able to buy it again and again (and again!),” shared Polko, in the caption of an Instagram post announcing the line’s launch. “I’m excited to bring high-performance formulas to a mass-setting so that more people can get professional results at home.”
She continued, “A product is only as good as the sum of its parts, which is why our formulas contain powerful actives and hair-loving ingredients such as keratin, hyaluronic acid, wheat protein, and argan oil. Our range is also dermatologically tested, color safe, and certified cruelty-free, and we have an extensive ‘no’ list when it comes to ingredients, so your hair and scalp are in the best hands, always.”
To shop Laura Polko’s new haircare line, be sure to visit the Target website. And for updates surrounding the brand, make sure to follow @laurapolkohair on Instagram.
