The next time you pop into your local Cosmo Prof store, don’t be surprised to see some of your favorite Briogeo products gracing the shelves.
The clean and natural haircare brand recently made its official debut at the professional beauty retailer, launching into 500 Cosmo Prof locations nationwide as well as on CosmoProfBeauty.com. For Briogeo, its entry into Cosmo Prof marks the brand’s continued expansion and support of the professional community nationwide. By partnering with Cosmo Prof, Briogeo will now be able to connect with even more stylists through the retailer’s salon network.
“We are so excited to deepen our commitment to the stylist community and to expand our presence in salons through this strategic partnership with Cosmo Prof,” said Nancy Twine, founder and CEO of Briogeo. “When we launched into the professional channel last year, our goal was to build affinity and trust with hairstylists, and we have so much confidence in Cosmo Prof as a new key partner to help us achieve those goals while growing our distribution.”
Amid its expanded distribution and presence in the professional channel, Briogeo plans to roll out a variety salon-specific education programs—spanning advanced certifications to new digital courses. And with its position as a pioneer in the scalp care space, the brand has also prioritized a unique suite of service business efforts to support stylists in building their salon scalp authority. These additional education and resources will empower stylists to build on their expertise and business in clean repair treatments.
“We’re thrilled to introduce Briogeo to our Cosmo Prof stores and online, showcasing their best-sellers from the Don’t Despair, Repair, Scalp Revival, Destined for Density, Superfoods, Curl Charisma, and Farewell Frizz lines,” said Angela Swanner, Group Vice President of Merchandising for Cosmo Prof. “At Cosmo Prof, we’re committed to empowering the professional community through granting access to finest products to enhance their craft and elevate client experiences behind the chair.”
To keep up with Briogeo, be sure to follow @briogeo on Instagram.
