Biolage has officially entered into an exciting new era. Today, the salon haircare leader unveiled a brand new identity that centers on restorative haircare that harmonizes science with nature: Biolage Professional Hair Spa.
With its rebrand, Biolage Professional Hair Spa intends to redefine the professional haircare experience. In alignment with their new brand vision, the brand is focused on championing hair wellness and delivering trusted and efficacious products that professionals will love, all while supporting their eco-friendly commitments.
“Since our founding, Biolage has always been a pioneer within the professional haircare space. Formulas crafted with natural botanicals and powered by scientific expertise is how generations of hairdressers and consumers have fallen in love with Biolage,” says Michael Sanchez, Vice President, Global Brand Lead. “The Biolage Professional Hair Spa builds upon this legacy and allows us to create a new space within haircare, where professional hair transformations combine with sensorial and relaxing experiences to let our consumers recharge their full selves.”
As part of its major transformation, Biolage Professional Hair Spa has debuted a new tagline, “De-Stress, Re-Store, Re-New,” as well as new eco-friendly packaging. Building on its significant strides in sustainability, the brand will further reduce its environmental impact with 100% recycled plastic bottles and caps, 15% less plastic usage, and 8% more PCR materials. Additionally, they will also be introducing paper tubes for leave-in treatments.
Intentionally Crafted, Precision-Dosed Formulas Beloved by Professionals
While the brand still intends to deliver the same beloved formulas that you already know and love, they will be sharpening their focus when it comes to precision. Biolage Professional Hair Spa will embrace mico-dosed concentrates for optimal hair restoration. Each formulation has been meticulously crafted with microgram precision, highlighting two key ingredients: one rooted in science and the other in nature. By doing so, they can ensure that hair is restored and renewed with every use.
Below, a closer look at their product formulations:
- Color Last: Color Care Concentrate formulated to prevent color fade between hair appointments.
- Science ingredient: stearic acid
- Nature ingredient: soybean oil
- Hydra Source: Hydration Concentrate formulated to deliver precise levels of hydration to quench dry hair of all types and textures.
- Science ingredient: micro-filtered hyaluronic acid
- Nature ingredient: fermented aloe vera
- Scalp Sync: Balancing Concentrate formulated to rebalance the scalp’s moisture and sebum production.
- Science ingredient: glycolic acid
- Nature ingredient: fermented tea blend
- Smooth Proof: Anti-Frizz Concentrate formulated to hydrate and defend against environmental aggressors that cause frizz
- Science ingredient: glycerin
- Nature ingredient: camellia oil
- Strength Recovery: Strengthening Concentrate formulated to deliver instant strength to hair exposed to mechanical, heat, and chemical sources
- Science ingredient: olive oil-derived squalane
- Nature ingredient: vegan proteins
- Ultra Hydra Source: Moisture Concentrate formulated for 72 hours of moisture and frizz control for very dry or coarse hair.
- Science ingredient: salicylic acid
- Natural ingredient: cupuaçu butter
- Volume Boost: Volume Concentrate formulated to give immediate lift to fine, limp hair.
- Science ingredient: micro -filtered soy protein
- Nature ingredient: polymers
Ready to experience Biolage Professional Hair Spa for yourself? Shop the line at Ulta, Amazon, and JCPenney for consumers, and at Cosmoprof and SalonCentric for professionals.
